Some Customers: Reflections on Pay What It’s Worth Pricing
Some customers pay less; some customers pay more. Some customers pay less and buy more; while some customers pay more and buy less. Some customers appreciate more; some customers appreciate less. Some customers appreciate more and share you less; while some customers...defining my market niche
I’m excited to announce that I’ve created another workbook for the Nutshell Series, defining my market niche. This workbook takes you on a fun adventure in looking at your market and specifically identifying who your ideal client is in it, and what they need to hear from you.
The workbook is 19 pages and includes 9 probing questions to expanding your thinking.
made with love for you,
Other workbooks currently in the Nutshell Series are exploring brand me and developing my communication strategy. Each book focuses on a specific aspect of designing your marketing communications and provides guidance on discovering the strategies that are uniquely right for you and your business.
Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
