“What if we looked at the world as a design project – how might we begin to make it better?” - Bruce Mau
Design is not just aesthetics. It doesn’t exist for business, culture, or nature; business, culture, and nature exist because of it.
It’s not making stuff pretty. Design is solving problems and changing lives. Design is applying your creativity strategically. And because of new technological advances, our increased sharing of knowledge, and our ingenuity, it’s now possible to design everything.
And when I say everything, I mean it. I’m not just talking about your stuff, I’m not just talking about matter. I’m talking about You, your existence, I’m talking about designing meaning.