“What if we looked at the world as a design project – how might we begin to make it better?” – Bruce Mau
Design is not just aesthetics. It doesn’t exist for business, culture, or nature; business, culture, and nature exist because of it.
It’s not making stuff pretty. Design is solving problems and changing lives. Design is applying your creativity strategically. And because of new technological advances, our increased sharing of knowledge, and our ingenuity, it’s now possible to design everything.
And when I say everything, I mean it. I’m not just talking about your stuff, I’m not just talking about matter. I’m talking about You, your existence, I’m talking about designing meaning.
To design (with a sense of purpose) is to:
- understand what is needed
- satiate that need
It’s really that simple.
Design is You breaking out of old patterns of thinking and behaviour. Design is You being empathetic and conscious to human needs and desires. Your own, and others.
Do it. Design it.
You can design your dream day if you understand what you desire and fulfill it.
You can design your dream business if you understand what you need and quench that need.
You can design your dream website if you understand what you require and execute it.
You can design the meaning of your life. And business. And everything in-between. You have the choice and the talent.
You won’t have to do it alone.
There’s a personal design revolution afoot. Some of us don’t want design done for us. We want it done with us or by us.
We want to use our imagination. We want to apply our creativity strategically.
We’re choosing to design our world like no one else can.
photo by: photographer padawan *(xava du)