1 post from day 20/04/2013

One Thing I Think I Know About Personal Branding

NoMessage

There is no demand for my message.


Personal branding isn't about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not. Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.

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