One Thing I Think I Know About Personal Branding
There is no demand for my message.
Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.
Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me. And it’s not of interest to you. You don’t care about what I want to pretend to be.
My personal brand, it is my Marketing, and it’s not something I do to you. Marketing is something I do with you. It’s about creating great conversations.
That’s what’s really in demand. Connection.
My message, my pretense, can only prevent me from reaching that place with you.