3 posts from month 03/2014

Table for Two

And Another Thing I Think I Know About Personal Branding

It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It's you I need to tune into, and turn on. It doesn’t matter what we're talking about, business or personal. Us humans, we connect one-on-one. Me and you. If you feel excited and passionate about what I give you, you will help broadcast my signal. If I connect with you, if I genuinely help you to fill a need, you will share what I do, ...

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photo credit: illuminaut

What and Why We Buy

I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don't think I've ever clearly explained why, have I? Maybe I've never written about it clearly before because it hasn't been clear to me why it really matters until now. Having knowledge about these topics is a business owner’s secret weapon. For they determine what and why we buy. They’re psychographics and they explore an individual's concepts of the world they live in. Demographics ...

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SalFolke - photo credit

On Pretense

It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It's a form of marketing or more specifically advertising, and it's neither mindful nor empowering. While in my pretense, I'm not valuing my contributions fully nor am I fully valuing the contributions others. I am not being honest about who I am. I am determining certain elements of me are better and more desirable. How does it ...

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