There's a growing phenomenon in Business, specifically in Marketing and Branding trends, of increasingly emphasizing the importance of telling your story — or more truthfully, selling your story. This concept confuses me. Asking me what my story is confuses me. You...

It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It's you I need to tune into, and turn on. It doesn’t matter what we're talking about, business or personal. Us humans, we connect...

The more value found in my signal, the stronger it will be.

I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.

I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.

So I tune in. I listen to the marketplace and my community for ideas on what I’m signifying with my brand. And I listen to myself.