2 posts tagged conversation

One More Thing I Think I Know About Personal Branding

It's About Sharing. While the web is a powerful tool for developing our personal brand, it's important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant, and love. In a similar vein, authentic marketing is about creating conversation and connection. You cultivate this by sharing what you care about, and what you know. Putting this understanding together, that the web is a medium ...

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One Thing I Think I Know About Personal Branding

NoMessage

There is no demand for my message.


Personal branding isn't about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not. Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.

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