8 posts tagged marketing

One More Thing I Think I Know About Personal Branding

It's About Sharing. While the web is a powerful tool for developing our personal brand, it's important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant, and love. In a similar vein, authentic marketing is about creating conversation and connection. You cultivate this by sharing what you care about, and what you know. Putting this understanding together, that the web is a medium ...

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There’s a Time and a Place for Everything

There is a time and a place for everything, and this includes how you present yourself. For knowing how to behave properly in a variety of situations and doing so, rather than limiting you, gives you a choice in the presentation you create. When you know your audience and manage your behaviours with them, you're able to choose how best to get your message across in order for it to have the greatest impact. Knowing how to best present yourself connects you with your right people. For ...

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photo credit Venture Vancouver

You’re So Much More Than Your Story

There's a growing phenomenon in Business, specifically in Marketing and Branding trends, of increasingly emphasizing the importance of telling your story — or more truthfully, selling your story. This concept confuses me. Asking me what my story is confuses me. You knowing what your story is confuses me. When I'm asked what my story is, for instance, I may think about my "Innerpreneurial" story just to help my mind focus, but even then I fragment into a million directions. Do I ...

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The Work and Reward of Building Credit

I like to think about money as an idea in the form of credit. To get in the money game, I need to build up my credit. To build up my credit, I need to work on my inner and outer relationship with my self and money. My Outer Credit Work: identifying & communicating the value I offer (marketing my self and my business) growing my wealth (creating opportunities for higher pay and more abundance) caring for my wealth (managing my money and my self) My Inner Credit ...

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photocredit: Paul Nicholson

An Economy of Scarcity?

Economic theory is based on the assumption of scarcity - why is that? Aren’t we, collectively, always creating and printing more money? It's not a limited resource, so why do we use it like it is? We can't run out of it. It's not clean water. Or pandas. We make it, and we can always make more of it. So why should we believe and act like it's going to run out? I make a conscious choice to live in a world of abundance, not scarcity. And that includes money. In Paying What It's ...

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