6 posts tagged personal branding

Your Toolbox

Every craft-person has a toolbox of tools and techniques they use to bring their work to life. You too have a toolbox full of the tools and techniques you've picked up over your lifetime that have helped you to shape your life into what it is today. Your tools are very personal, as are how you use them. You can hear people talk about employing techniques and tools generally, but only you can determine how they will work best with your creations. Like artists, you must discover the ...

Continue Reading

One More Thing I Think I Know About Personal Branding

It's About Sharing. While the web is a powerful tool for developing our personal brand, it's important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant, and love. In a similar vein, authentic marketing is about creating conversation and connection. You cultivate this by sharing what you care about, and what you know. Putting this understanding together, that the web is a medium ...

Continue Reading

Table for Two

And Another Thing I Think I Know About Personal Branding

It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It's you I need to tune into, and turn on. It doesn’t matter what we're talking about, business or personal. Us humans, we connect one-on-one. Me and you. If you feel excited and passionate about what I give you, you will help broadcast my signal. If I connect with you, if I genuinely help you to fill a need, you will share what I do, ...

Continue Reading

Yet Another Thing I Think I Know About Personal Branding

photo credit to BasicallyAdvanced

The more value found in my signal, the stronger it will be.

I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people. I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it. So I tune in. I listen to the marketplace and my community for ideas on what I'm signifying with my brand. And I listen to myself.

Continue Reading

One Thing I Think I Know About Personal Branding

NoMessage

There is no demand for my message.


Personal branding isn't about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not. Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.

Continue Reading