It’s About Sharing.
While the web is a powerful tool for developing our personal brand, it’s important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant, and love.
In a similar vein, authentic marketing is about creating conversation and connection. You cultivate this by sharing what you care about, and what you know.
Putting this understanding together, that the web is a medium to connect with people, and marketing is a means for creating connection, we can conclude personal branding is about using the resources you have available to share your authentic signal, your perspective of the world, and trusting your right people will connect with the unique value your expression creates.
Four other things I think I know about personal branding are:
1. It’s a table for two.
2. The more value in your signal, the stronger it will be.
3. Your point of view matters.
4. There is no demand for your message.
photo credit : Lena
I received this intriguing question recently from a reader; “Do you know where this (Cultural Creative) concept stands today?”
Where do we, the Cultural Creatives, stand today? From what I observe, we, and our ways of being and doing, are growing quietly. More and more of us are learning about “Cultural Creativity” and resonating with it, and feeling inspired to more deeply connect with their values and others who share them.
I notice that “Cultural Creativity” seems to have grown far larger than the words Paul Ray used (in 2000) to describe this growing culture and movement. There are many words, concepts, and ideas to communicate our ways of being and doing. The philosopher, Ken Wilbur, in my mind has done the most to forward the cultural importance of our consciously growing community. He has written, taught and grown extensively the concept of Integral Culture (and Theory) which is another, and more deeply explored, concept identifying the Cultural Creative way of being and doing. There are schools of thought (an Institute) for Integral approaches to such disciplines as Politics and Ecology.
Personally, I had the pleasure of attending an Integral Coaching program a few year back. It was expanding… and interestingly, it was dominated by Canadian Government employees. It seems the government of Canada is embracing Cultural Creativity in their thinking and approaches. I find that truly exciting!
Beyond Wilbur’s work, I see our Creative Culture emerging everywhere I look. New/old, more conscious approaches to things emerge each day. I can see now what CC’s needed to acknowledge and recognize each other (in 2000, when Ray wrote the book) was a authentic means for connecting in a global way, so we could truly feel our weight and presence. We needed the web, and the time-space to learn and understand its ability to empower us. And now, fifteen years later, it’s old enough that we’re beginning to figure out how to truly connect with each other here.
What do you think?
Where do you feel our Cultural Creative movement?
Email me, I’d love to hear from you.
photo credit: Glyn Lowe