What If You Didn’t Set Prices?
Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to...The Whole Truth About Giving Freely
There’s always been something about the statement, “give freely, receive freely” that didn’t work for me, but I could never quite put my finger on it. The sentiment sounded so lovely, but I knew there was something I was missing. I needed to...Crazy
I’ve never been so scared. I’ve never shown so much of myself before. It might sound crazy to allow my customer to pay what it’s worth, but it feels far more crazy to proudly share the book I’ve written about it. It’s so exposing. And at...An Economy of Scarcity?
Economic theory is based on the assumption of scarcity – why is that? Aren’t we, collectively, always creating and printing more money? It’s not a limited resource, so why do we use it like it is? We can’t run out of it. It’s not clean water....A Middle Way
It appears that there are only two paths. To think of YOU or to think of ME. One, I give with my heart too wide; the other, with my heart too closed. There is a middle way. A place in between. A place where my heart is open, and it is protected. A place where I can be...Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
