I wrote previously in my post, Wal-Mart, Sustainability and the Line, about businesses who are trying to improve their environmental practices. I asked where the line was for companies who businesses were not sustainable, i.e., Wal-Mart, but who were trying to adopt more sustainable business practices. I argued that the fact that they were doing something was better than doing nothing. Today, I read an interesting blog post that agrees and asks, How Bad Is Greenwashing, Really?
Other articles that might tickle your fancy:
- Wal-Mart, Sustainability and the Line
- The Future of Sustainability Marketing Looks Brighter – Canadian Greenwash Regulations Announced
- Wal-Mart’s Leading a New Parade
- Your Sustainable Business: Recycled vs. Certified Paper
- Are You An Innerpreneur?
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