The Greenwashing Line

I wrote previously in my post, Wal-Mart, Sustainability and the Line, about businesses who are trying to improve their environmental practices. I asked where the line was for companies who businesses were not sustainable, i.e., Wal-Mart, but who were trying to adopt more sustainable business practices. I argued that the fact that they were doing something was better than doing nothing. Today, I read an interesting blog post that agrees and asks, How Bad Is Greenwashing, Really?

Other articles that might tickle your fancy:

• Wal-Mart, Sustainability and the Line
• The Future of Sustainability Marketing Looks Brighter – Canadian Greenwash Regulations Announced
• Wal-Mart’s Leading a New Parade
• The 4 Things We Need to Be Happy?
• Your Sustainable Business: Recycled vs. Certified Paper