Pay What It’s Worth: The Book

After five years of experimenting with not setting prices, in Pay What It’s Worth: Building Your Sustainable System for Not Setting Prices, I introduce this pricing innovation and share integral strategies for creating a balanced exchange experience, empowering both...

The Art of the Ask

Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It’s Worth Collections of words. Collections of words that intend something similar, and yet different. They all describe a concept. That you trust your customers to determine the value...

“Pay What It’s Worth” is Not “Pay What You Can”

As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can as a very different thing. Each approach communicates very different things about your brand, and the exchange you seek. Care to explore this with me...