And Another Thing I Think I Know About Personal Branding

It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It’s you I need to tune into, and turn on. It doesn’t matter what we’re talking about, business or personal. Us humans,...

What and Why We Buy

I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don’t think I’ve ever clearly explained why, have I? Maybe I’ve never written about it clearly before because it hasn’t been clear to me why it really...

On Pretense

It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It’s a form of marketing or more specifically advertising, and it’s neither mindful nor empowering. While in...

The Art of the Ask

Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It’s Worth Collections of words. Collections of words that intend something similar, and yet different. They all describe a concept. That you trust your customers to determine the value...

Me vs. Me

The most noble competitor I have ever encountered is within Me. I suppose I could look externally for my competition, seeking people out there to better and beat. I could spend my time and energy determining how I could excel in the ways they do. I could focus on how...