\’\’ A perfectly rational world? Conventional economic theory assumes perfect knowledge – of prices, markets and people. From this knowledge it extracts a “rational economic order” – a pattern to explain how economies work and how...
\’\’ Forget How to Do It — Commit to What You Do You’ll never know how to do it until you commit to what you are doing. Your success in whatever you choose is a matter of commitment. Your choices are your daily commitment In my experience, when...
I’m writing my first book. It’s about letting my customers determine the price they pay for my work. I call it value pricing. I’ve been pricing this way for over a year and a half. I’ve been thinking about writing this book for over a year and...
I’ve got a bit of a temper. You could call me fiery, if you will. Certain things just boil my blood. I take pleasure from expressing my displeasure. Anger. The root of all protest movements and all processes of change. I love my anger… when it’s...
Tactic = an action or strategy carefully planned to achieve a specific end Your business name, your tagline, your website, your brochure, your FaceBook fan page, or any other business tool – they are tactics – that you employ to reach a goal. Tactics...