How can you sell to someone you don’t even know? How do you know you can help or add value to their lives when you don’t even know their problem?
Get to know your prospective client before you tell them what they need. Build a connection, understand their challenges, show that you respect them as an individual. No one appreciates being treated like a walking $ sign.
This is space to share my musings—unformed ideas, collections of words that catch my fancy, that sort of thing. I'm the author of Pay What It's Worth and the Cross My Heart series.
Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.
The four steps every Cultural Creative takes to find their own truth.
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
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Every relationship you develop, from the most casual to the most...
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No matter what you do or don’t do, I always have a choice in how I...