Rise of the Innerpreneur
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Innerpreneur Spotlight: Stephen Grant-Jones

mayspotlight
stephengj

Stephen Grant-Jones
Follow Stephen on Twitter
Web Developer & Internet Marketer
Holistic Living

I am:

A regular guy who had an awakening.

Once I had that awakening, everything changed.

Now I see that my life has two very distinct parts or “Phases” as Bob Scheinfeld calls it; before my awakening and after my awakening.

I’m a husband, father, web developer, Internet marketer, student, teacher, initiate; amongst other things.

My passion is for:

Creating a better world from the inside out.

This starts with every thought, feeling, word and deed and taking full responsibility for everything in my life. If I ever get out of line I’m very quickly reminded of the truth of who I am.

I love being a family man and my wife and children teach me a lot about myself and how I can become greater love.

I have a deep affinity with the esoteric teachings and have a strong resonance to Shamballa.

I get very inspired when I read or hear something of a high vibration, when a deeper truth reveals itself, I tend to want to share it with everyone who’ll listen.

Did you know that you have the power to change the world without leaving home?

I get very excited when I talk about the Internet and the different possibilities that are opening up, I just love sharing my knowledge of how things are all connecting together and how people can express themselves to a wider audience very quickly if they want to.

I see the Internet as a physical outward expression of what we can do with our minds if we all knew how to, connecting to each other as one global brain and that we are learning to be open, accountable, accepting, truthful, loving and caring before we make that shift.

I’m also passionate about music and film and I’d love to one day make a documentary or film and write and play music.

My business helps you with:

Holistic Living works on different levels and there is probably something in there for everyone.

It may be a piece of information, an inspiring video, a part of someone’s life story on a blog post, or, it could be your own life story that helps to shift someone into a new way of being.

There is both a free and a paid membership on the site, the latter being where I have begun teaching and sharing information with my clients on how to get the most out of the site, how to use social networking sites and how to build a better web presence of their own.

Holistic Living is my first serious attempt at creating a website other than a clients and I’m learning a lot from the experience.

The other side of my business is with my business partner @GeoffWigz who is a graphic artist and web developer and we build websites and online businesses for small to medium enterprises under the banner of WebMechanics and Business Catalysts.

Most of our clients are within the natural, organic, sustainable, spiritual, conscious realm.

I make things different each day by:

Learning.

I’m constantly reading and learning about the things that I’m most passionate about so life is never stagnant.

I’ve found that since becoming a husband and father my life has settled down in some ways, yet accelerated in others.

Also, finding those quiet, still times where the pure inspiration comes from is very important.

I have lots of ideas about:

All sorts of things really.

I can talk about and share ideas on many levels. In “phase 1” of my life I knew a lot about different sports, I traveled and visited a lot of different places, I had a great time partying and pushing myself to the limits of my existence, so I can easily “slot into” a conversation on these levels. With a “phase 2” perspective I bring a different slant to the conversation.

These days I’m more inclined to want to connect with people on a deeper level and share ideas on raising consciousness and awareness.

How far down the rabbit hole do you want to go?

My advice is:

Be the best you that you can possibly be.

Know thyself. Love thyself. Purify thyself. Do a 10 day Vipassana retreat, educate yourself on the mysteries of life, give yourself a break if you made a mistake, eat wholefoods 95% of the time, be in the asking of “what would God say” in each situation.

Be in gratitude.

“Nothing is your fault, everything is your responsibility” – Louix Dor Dempriey

If you would you like to be considered for an upcoming “Innerpreneur Spotlight”, please email Tara Joyce.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

You Can’t Trust Social Proofs But You Can Trust Your Self

trustme2

I got duped. They seemed trustworthy. But I lost my money and my phone number. And then they insulted me.

This month I got entangled with a bogus VoIP provider. The email above is the only human interaction I was able to establish with them. They sure fooled me with their website.

They used all the ‘keys’ to building trust online.

Most websites use these 5 social proofs to get you to trust them:

1. A site that ‘looks good’.
Check. VoIPGo.com has a very professionally designed site. Perfectly designed to appear credible.

2. Has easy means of contact.
Check. VoIPGo.com allows you to contact them via email, mail, instant message and phone. If you want to speak to a human however, none of these will work.

3. Provides testimonials.
Check. VoIPGo.com even has some on the homepage. As well as on a VoIP review site. Testimonials are the easiest thing to fake.

4. Has an ironclad guarantee.
Check. 30 day money back guarantee. Just try and get them to honour it;)

5. Uses official website seals.
They missed this one. But 4 out of 5 ain’t bad.

But what do these ‘keys’ prove?

According to ‘web experts’, these 5 items are the key to developing trust online. And I actually fell for it. I trusted VoIPGo.com and they stole my money, my phone number and insulted me.

Which got me thinking, these 5 social proofs that apparently are so key to building trust, what purpose do they actually serve? As I’ve learned, they don’t actually prove that you can trust the person or company. VoIPGo.com is neither reliable, true, able, or strong.

These ‘keys’ are proofs of credibility, but they don’t build trust.

Which is different.

Don’t get into the business of proving your credibility, get into the business of building trust.

Testimonials, iron-clad guarantees, snappy tag lines and the like are all tools used to prove credibility. They are tools used to get you to trust and believe what the person or company is saying. But why should you have to convince your client of that? We’re in the business of building relationships and providing value. If you are authentic and good at what you do, that should be evident when a new client speaks to you.

Where trust actually comes from.

Connection. From developing a relationship. From talking with the person or company and deciding for yourself.

Build trust by authentically connecting with your audience. Instead of credibility proofs, show you understand your visitors pain. Show the values your stand by. Be evident of the kind of person and business you are.

And above all, encourage your audience to connect with you, in whatever way that suits you. Only through human connection can trust be built. I had to learn this the hard way. If I had ever bothered to talk with VoIPGo.com before signing up, I would have realized exactly what kind of company they are.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

“Criticize By Creating”

criticize

Don’t like something? Improve it.

In three words, 500 years ago, Michelangelo summed up the Innerpreneur and Cultural Creative philosophy. He was conscious that best way to improve something was to come up with a better way of doing it.

Each of us is criticizing business by creating enterprises based upon healthy, happy people doing meaningful work.

Evolutionary, don’t you think?

photo credit: caveman_92223

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Marketing vs. Advertising vs. Public Relations: An Analogy

marketing

Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations? I know I certainly do. Here’s a quick analogy to help you differentiate:

If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person — that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.

Also, here’s some fun, dating-related graphics that’ll also help you differentiate.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Before You Start Building Your Website

photo credit: Brittany Linder

photo credit: Brittany Linder

If you’re thinking of building a website, consider:

1. Are you sure you really want one?

A website is like a pet, you need to make sure you want one before you get one. A site needs to be taken care of, so if you don’t have time or aren’t really committed, don’t bother. You can’t build it and leave it.

2. What makes your business unique?

I know this is a tough question but it is important. Your website strategy should be focused around this.

3. How will you measure the site’s success?

What do you want out of the website? How will you determine that it was worth the cost and energy to create?

4. Does the site need to be completed by a certain date?

It is never a good idea to begin developing a website under tight timelines. It will take longer than you think. There is no reason to rush a project that is so important to the growth of your business.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.