Think of your web presence as a radio signal. It is constantly sending out a frequency.
The frequency is determined by your online content — the words, images and feelings you express online.
And like a radio signal, people gravitate towards and listen to frequencies that they connect with. Frequencies that share their worldviews, interests, needs and desires. People tend to listen to frequencies that are similar to their own.
Google is their tuner. The words they search for are their dial.
The more authentic your signal content, the easier it is for the right people to tune in.
photo credit: Arlette