Rise of the Innerpreneur
You are browsing the site archives by month.

Asking My Mentor About… Client Endorsements

Exploring Peer-to-Peer Mentoring

This is the fourth installment of Christine and my monthly Peer-to-Peer Mentoring series. On her blog, I answered her question:

Social optimization is at the heart of all my business endeavors. For this reason, any pitch I offer to a potential client is always authentic – I aim to reveal how working together will mutually accentuate their product, service and relationships with their potential customers and clients. Unlike many businesses that wait for clients to come to them, I approach clients to help them see the need for my specialized services.

What creative design ideas or tips can you suggest that will help make my pitch strategy more fun and multi-dimensional?

My Question to My Mentor:

“I’ve never collected testimonials and I’m examining why? that is. Can you tell me how you received the testimonials you have collected, and how it felt to get them?”

Christine’s Answer:

Beginning to collect testimonials was a purely organic experience. A business development client of mine bestowed a very complimentary, but objective email upon me after we achieved a few really cool milestones within his business. At the end of the email he said, “hint, hint, hint… hope this will serve as the start to your new testimonial section on your website.” Of course, this felt amazing because I had not yet asked for my clients or patients to acknowledge their experiences of working with me. I was flattered and inspired to ask clients and patients to reflect after receiving this first one though!

I have always thought the word testimonial sounds cheesy. Most of the ones I would read on websites seemed quite contrived and lacking in objective feedback. I can clearly see the purpose they are meant to serve, but was never thrilled with the ones I came across. This definitely deterred me from including a testimonial section on my site.

I decided to take some of my own advice-if you don’t like it, fix it, re-frame it, make it more fun, create something more fitting or tangible for your own personal niche or personality. At the same time I decided I would create a space for feedback, I began jotting down different ideas of a fun title that would catch people’s eyes and get them to click away on the website. I came up with “Patient Raves” and “Client Raves” to avoid using that cheesy sounding word, testimonial.

Testimonials-They Go Both Ways

Conveniently, I had begun forging a solid cross-section of connections via LinkedIn. LinkedIn, for anyone who is on the fence-go for it-it is one of the most powerful tools to both provide and receive testimonials. I love LinkedIn because the platform offers a user friendly interface to politely request that a connection provide a recommendation of your experience working together. Once completed these recommendations appear on your profile for all of LinkedIn to see-another excellent way to create connections based on other professional evaluation.

Ask For What You Want Others To Understand And You Shall Receive… Over And Over Again

I knew feedback would triple as an invaluable tool for patients, clients and me! I also understood the key to creating a section of tangible feedback meant clearly asking respondents for particular objective information. Simply asking somebody to submit a testimonial without guidelines is likely what results in completely subjective feedback. While you of course hope they’ll sing your praises and say nice things about your personality, including the what, where, when, why and hows will create the most vivid picture to capture a new, potential client.

Make yourself a list of what you’d like others to understand about your work. What you offer, how you deliver it, if time lines are important-anything that makes you the one and only person who can create and deliver what the client needs. Then try developing a little script you can copy and paste as a request-just add the personal touches each time you make a request. I like to show my gratitude with personal feedback and an offer to provide a similar request if applicable.

And, how does it feel to ask? Empowering, humbling, inspirational… You’ll love doing this, your clients and potential clients will love you for doing it! Have fun! Can’t wait to see what amazing things folks have to say about you!

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Jennifer Chan: October 2011 Innerpreneur Spotlight

Jennifer Chan

Jennifer Chan
Community Designer, Founder of Exhibit Change
Exhibit Change
Become Exhibit Changes’s Fan on Facebook | Follow Exhibit Changes on Twitter

I am:

a design thinker, a curious learner, life coach and a bad kid. Bad kid = read this!

My passion is for:

design driven community engagement, city ecology, education, alternative ways to getting things done.

My business helps you:

use design thinking to have new conversations, to build community ownership, to discover new lenses, to make unexpected allies and to inspire yourself.

My biggest challenge is:

that I always want to be doing more, bigger and badder.

I make a difference by:

bringing people with me into new territory, conversations and big ideas.

I have lots of ideas about:

cross pollination of sectors, collaboration, positive disruption, taking risks, challenging the status quo, asking questions and bring my passion to my work.

I’ve learned:

to trust my intuition, to learn from failure, to ask for help and to let my passion lead me.

“Curiosity is, in great and generous minds, the first passion and the last.” – Samuel Johnson

If you would you like to be considered for an upcoming “Innerpreneur Spotlight”, email me.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Is It Business or Personal?

Divided

What’s the difference?

How is it not personal? You spend most of your energy and time doing it but yet it’s not suppose to be infused with who you are as a person?

Why can’t you get personal with your work?

Business Growth = Personal Growth

In my experience, there is no real division. As I grow as a person, my business grows in response.

It’s a practice in balance, not division.

photo credit: gazzat

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Why You Pay What You Do

Why Pay?

When you are allowed to decide what to pay for an exchange, you will base your decision on four factors.

It is my theory that these four factors correlate with Integral Theory that there are Four Doors of Perception, known as AQAL, through which we all see the world.
Pricing AQAL

  1. Your Fairness
    What you feel the Social Worth of the exchange is | Your investment in the relationship
  2. Your Satisfaction
    What you feel the Inner Worth of the exchange is | Your happiness with the product
  3. Your Market Awareness
    What you feel the Market Worth of the exchange is | Your internal reference price
  4. Your Financial Ability
    What you feel the Active Worth of the exchange is | Your surplus that you are willing to share

When you are told what to pay for an exchange, how might it be limiting you from considering all these factors?

Read the research paper I used as a reference for this article here.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Help for My Helpful Condition

24_7

On tap and on demand.

I used to be “on call”. Any time you “suddenly” needed me, I was there.

I used to think I was making things better for you by “fixing” them.

I used to use you to make myself feel useful.

It feels great to be needed?

I like being seen as a “great” and “caring” person. I do not like how tapped out I feel as a result.

I do not like how I couldn’t claim the time or energy I needed as safely my own.

Each time I put my life and my plans on hold to accommodate you, I was quieting my voice. Each time I ran to rescue you, I was abusing my creative energy by allowing you to dine freely on my time, talent and energy.

And it made me angry – at you – but mostly at myself.

Now I “care” a lot less.

I’m consciously not investing in those kind of relationships or situations – the ones that are demanding of my time.

I am choosing to honour my right to expect and receive a fair return on my investments in energy.

I’m working to stop robbing myself of the power to effectively invest elsewhere, and in myself. It’s far too sad to consciously know I am squandering my energy when I have the ability to spend it along lines that I find personally and creatively rewarding.

Not on demand and ready for action.

I no longer want to perpetuate my unhealthy adherence to societal demands in exchange for a meager diet that leaves me hungry.

I’m getting help for my helpful condition and I’m forgetting the idea that being on-tap and on-demand attention = loving, and that deferring gratification = coldness. I’m choosing to see my Self in a more empowering light and that self love and respect = valuing what I need from my Self as much as what you need from me.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.