5 posts from month 10/2011

Asking My Mentor About… Client Endorsements

Exploring Peer-to-Peer Mentoring

This is the fourth installment of Christine and my monthly Peer-to-Peer Mentoring series. On her blog, I answered her question:

"Social optimization is at the heart of all my business endeavors. For this reason, any pitch I offer to a potential client is always authentic - I aim to reveal how working together will mutually accentuate their product, service and relationships with their potential customers and clients. Unlike many businesses that wait for clients to come to them, I approach clients to help them see the need for my specialized services.

What creative design ideas or tips can you suggest that will help make my pitch strategy more fun and multi-dimensional?"

My Question to My Mentor:

"I've never collected testimonials and I'm examining why? that is. Can you tell me how you received the testimonials you have collected, and how it felt to get them?"

Christine's Answer:

Beginning to collect testimonials was a purely organic experience. A business development client of mine bestowed a very complimentary, but objective email upon me after we achieved a few really cool milestones within his business. At the end of the email he said, “hint, hint, hint... hope this will serve as the start to your new testimonial section on your website.” Of course, this felt amazing because I had not yet asked for my clients or patients to acknowledge their experiences of working with me. I was flattered and inspired to ask clients and patients to reflect after receiving this first one though! I have always thought the word testimonial sounds cheesy. Most of the ones I would read on websites seemed quite contrived and lacking in objective feedback. I can clearly see the purpose they are meant to serve, but was never thrilled with the ones I came across. This definitely deterred me from including a testimonial section on my site. I decided to take some of my own advice-if you don’t like it, fix it, re-frame it, make it more fun, create something more fitting or tangible for your own personal niche or personality. At the same time I decided I would create a space for feedback, I began jotting down different ideas of a fun title that would catch people’s eyes and get them to click away on the website. I came up with “Patient Raves” and “Client Raves” to avoid using that cheesy sounding word, testimonial.

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Jennifer Chan: October 2011 Innerpreneur Spotlight

Jennifer Chan

Jennifer Chan Community Designer, Founder of Exhibit Change Exhibit Change Become Exhibit Changes's Fan on Facebook | Follow Exhibit Changes on Twitter

I am:

a design thinker, a curious learner, life coach and a bad kid. Bad kid = read this!

My passion is for:

design driven community engagement, city ecology, education, alternative ways to getting things done.

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Is It Business or Personal?

Divided

What's the difference?

How is it not personal? You spend most of your energy and time doing it but yet it's not suppose to be infused with who you are as a person? Why can't you get personal with your work?

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Why You Pay What You Do

Why Pay? When you are allowed to decide what to pay for an exchange, you will base your decision on four factors. It is my theory that these four factors correlate with Integral Theory that there are Four Doors of Perception, known as AQAL, through which we all see the world. Pricing AQAL

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Help for My Helpful Condition

24_7

On tap and on demand.

I used to be "on call". Any time you "suddenly" needed me, I was there. I used to think I was making things better for you by "fixing" them. I used to use you to make myself feel useful.

It feels great to be needed?

I like being seen as a "great" and "caring" person. I do not like how tapped out I feel as a result. I do not like how I couldn't claim the time or energy I needed as safely my own. Each time I put my life and my plans on hold to accommodate you, I was quieting my voice. Each time I ran to rescue you, I was abusing my creative energy by allowing you to dine freely on my time, talent and energy. And it made me angry - at you - but mostly at myself.

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