I've got this tendency in communication, maybe you have it too... I sometimes take on more responsibility than is rightfully mine. You see, I am good at communicating. It comes naturally. I like it and because of this, I sometimes take on the job of doing it, even when it's not mine to have. Sometimes, I take on the job of valuing your words and expressions when you are not. Sometimes, I choose an unequal exchange. An equal exchange But here's the thing, the truth about empowered ...
Yet Another Thing I Think I Know About Personal Branding
The more value found in my signal, the stronger it will be.I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people. I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it. So I tune in. I listen to the marketplace and my community for ideas on what I'm signifying with my brand. And I listen to myself.
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay-What-It's-Worth pricing, in my mind, there are big differences in asking a client to pay-what-they-can, and asking a client to pay-what-it's-worth. They communicate very different things about your brand. Care to explore them with me?
Exploring Pay-What-You-Can Pricing and What it CommunicatesAs a business owner, communicating that others are free to Pay-What-They-Can for your work positions you as willing to sell your work in charity. (You may want to consider at this point whether your business, or your clients, are, in fact, a charity.) In most cases neither party is a charity, so what you are truly communicating is that it's okay for a client to pay whatever they *think* they can, and that you are open and lenient to allowing others to value your work at less than it's worth, so long as the person deems they need it. Now this is only my opinion, but I feel if you are responsible enough to identify a need and seek a solution for it, than you are also responsible enough to find the means for fulfilling that need - i.e., if you want it, you need to find a way to get it.
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