Business from the inside out

What the Heck is Strategic Communication?

by Tara Joyce | Personal Branding

Do You Know the Difference between Marketing? vs. Advertising? vs. Branding? vs. Public Relations?

I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and/or a brand can use.

A while back I shared an analogy explaining the differences between marketing, advertising and public relations. Today, I’ve expanded on the analogy with visual comics.

Getting a Date Using Strategic Communication

What the heck is Marketing
What the heck is Advertising?
What the heck is Branding?
What the heck is PR?

Thank you, Chase Jarvis, for the visual inspiration.

Tara Joyce

Written by Tara Joyce

This is space to share my musings—unformed ideas, collections of words that catch my fancy, that sort of thing. I'm the author of Pay What It's Worth and the Cross My Heart series.

More Words to tickle your fancy...

What Being an Innerpreneur Means to Me (And Only Me)

What Being an Innerpreneur Means to Me (And Only Me)

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InnerpreneurWord

[tweetmeme] I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it once upon a time ago (early 2007) when I was starting my business.

I saw the book Karma Queens, Geek Gods and Innerpreneurs in the bookstore and despite the fact that I had little interest in the book’s overall themes, I bought it. I was compelled by the term, Innerpreneur, and intrigued by the people it described.

It spoke to me. I connected with it. I didn’t totally understand what being an Innerpreneur meant but I found truth in it.