Business from the inside out

What Tune Does Your Business Sing?

by Tara Joyce | Innerpreneurship, Personal Branding

frequency

Think of your web presence as a radio signal. It is constantly sending out a frequency.

The frequency is determined by your online content — the words, images and feelings you express online.

And like a radio signal, people gravitate towards and listen to frequencies that they connect with. Frequencies that share their worldviews, interests, needs and desires. People tend to listen to frequencies that are similar to their own.

Google is their tuner. The words they search for are their dial.

The more authentic your signal content, the easier it is for the right people to tune in.

photo credit: Arlette

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Tara Joyce

Written by Tara Joyce

This is space to share my musings—unformed ideas, collections of words that catch my fancy, that sort of thing. I'm the author of Pay What It's Worth and the Cross My Heart series.

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