Rise of the Innerpreneur

Are You An Innerpreneur?

Where the Word ‘Innerpreneur’ Came From

I didn’t make it up.

The book, Karma Queens, Geek Gods and Innerprenuers, by Ron Rentel, was the first, to my knowledge, to use and define the term innerpreneur. (Editor’s Note: I now know this to be incorrect.) The book is an exploration of the nine most interesting consumer types evolving today.

The Making of an Innerpreneur

An innerpreneur is an entrepreneur who use their business to find personal fulfillment (creatively, spiritually, emotionally) and create social change.

You may have heard the terms ‘creative class‘, ‘creative capitalism‘, or ‘cultural creative‘ used to describe us as well. Basically, we want to use business to improve the world and ourselves.

We have the defining entrepreneurial traits. We have a(n):

  • high need for achievement
  • high need for independence
  • low need for conformity
  • internal locus of control
  • love of ambiguity
  • propensity for risk-taking
  • obsession with opportunity

But innerpreneurs are characteristically different as we start businesses to aid in our personal growth rather than that of a company’s. We start our businesses so we can find personal fulfillment and satisfaction through our work.

We are driven by our need to realize our full potential, to make a difference and to constantly learn and evolve.

Further Characteristics of an Innerpreneur

  • you believe you should do what you are and what you love
  • you see the world in a different way than most
  • you let your values and passion for exploration guide your life
  • you have an innate need to be creative and honest, to follow your own unique path
  • you want to make things different; you are attracted to industries that improve the world
  • you may alternate periods of career focus with periods of reflection and/or adventure

I’m an Innerpreneur

Karma Queens, Geek Gods and InnerpreneursAfter reading the chapter on Innerpreneurs in Karma Queens, Geek Gods and Innerpreneurs, I quickly identified my needs and desires as one of an innerpreneur.

Just before reading the book I had just decided to start my own business. I had realized that I had to in order to have the life I desired. I want to write, to learn, to help people, and use the web to create change.

I have always been hesitant to label myself, to put myself in a box of any sort but I couldn’t help but smile and take a deep breath of relief when I read the profile. It is always nice to belong somewhere.

The Point of ‘Rise of the Innerpreneur’

This blog is dedicated to promoting innerpreneurship and helping innerpreneurs, like you, make their businesses a success.

Hello! I’m Tara, the author of this blog, and a self-professed wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your monetary support.

About Tara Joyce

Hello! I'm Tara, the author of this blog, and a self-professed wizard of less obvious things. I love hearing from you, so please feel free to connect with me. I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your monetary support.

57 Thoughts on “Are You An Innerpreneur?

  1. Hello:

    Just yesterday, I discovered the term for the niche I fall into (Cultural Creative) and the term for what I have always wanted to be (Innerpreneur). As someone who has been long trapped by the false security of the corporate world and yearning to break free, it is such a tremendous relief to know there are other like-minded people out there. I am looking forward to reading and learning more/

  2. Mary Anne,

    Thank you so much for sharing your thoughts with me as I can certainly empathize with them. It is hard to break free from the prevalent mindset that is all around us but it certainly is possible. My hope was that by writing about Cultural Creativity and Innerpreneurship that less of us would feel alone as we try and navigate away from the values that have been long ingrained in us.

    If there is anything I can do to help you in your process, please feel free to contact me. I am always happy to help someone who wants to help others.

    Thanks for reading,


  3. I am so glad to have found this blog!! I am working on reaching my dream, which I now know, after reading this post, that it's to be an innerpreneur!! I can't wait to read more:)

  4. Trish,

    That is so wonderful to hear. I wish you the very best with your innerpreneurial endeavour. I'd love to hear more about it when you are ready.

    Thank you for reading and sharing your thoughts,


  5. Thanks for creating this blog. My friend Jenn Lee of Artizen Coaching told me about the term and Karma Queen book during our interview on Go Green Sangha Radio on Decem ber 14. I decided to get the book and find out more about the term innerpreneur. Your blog is so inspiring for me and my creativity coaching clients.

  6. I just shared your blog with the members of Go Green Sangha social networking site – http://gogreensangha.ning.com/profiles/blog/sho… and the Twitter followers of http://twitter.com/gogreensangha.

  7. Ananda,

    Thank you. Thank you. That is so incredibly rewarding to hear. All I have ever wanted was to make a difference and your comments have helped me to see that I already have.


  8. I am now following you on Twitter and I will be sure to check out the site. Thank you for helping to spread the idea.


  9. Hello Tara,

    You recently left a comment on my onefemaleculturalcreative.blogspot.com blog!

    It is now posted and thanks!

    I would love to open a dialog with you, as I am reemerging to see how to make my own path work in the world.
    I have seen the innerpreneur badge popping up recently on other people's blogs so, when I saw your comment I thought, I might be getting tagged by an innerpreneurs-spreader_ sure enough!
    As I say: Thanks!! I will be researching your blog more in-depth very soon!

    Let's do be in-touch!

  10. Kerrie,

    Great to hear from you. I was so pleased to find your blog. I wish you
    continued growth with it.

    We will certainly stay in touch and I will be reading…


  11. I love the great information here and that you have created such a great description for what I always knew I was – “Innerpreneur”! Thank you for this fantastic message.

    After taking a 10 month life sabbatical and traveling around the world, I met so many people who said “Oh, I've always wanted to do something like that, but…” So I launched my practice as a Life Sabbatical / Long-term Travel Coach and I have never looked back since. I believe that travel can be a true path to self-fulfillment and personal growth and I love empowering people to escape their cubicles, get off the couch and strike out to discover the world on their own terms!

    I am proud to say that my company, Three Month Visa, is truly an “innerpreneurial” enterprise. :) http://www.threemonthvisa.com

  12. Tara,

    What a fantastic business idea. I had a very similar experience to you
    which helped me to awaken my innerpreneur. Like you, I took a
    sabbatical from my life and traveled for half a year. And like you, I
    met many people before I left and while I was gone who said the same
    thing…”I've always wanted to…”. Travel for me is the most
    exciting, inspiring, perspective-changing and consciousness-raising
    activity and I am so happy to see that you have dedicated your work to
    helping others to experience this. I truly believe if more of us
    allowed ourselves to be removed from our “comforts” and experience the
    world from another perspective we would be much fuller, happier people.

    Thank you for reading, Tara and for taking the time to comment. I will
    be sure to check out your brilliant business.

  13. Hilary on March 20, 2009 at 4:17 PM said:

    Hello Tara! After serendipitously finding your site I am discovering that the concept of the Innerpreneur fits me like a glove (I have never been fond of labels either). I am in the process of starting up a life coaching practice and would love to use your 15 Fascinating Facts about Innerpreneurs on my blog…..to spread the word about this subculture! Do you object to my doing so? I most certainly will credit you with the actual composition of the facts….
    Thank you for your insights!

    Hilary Harwell
    An Inspired Mind, LLC

  14. Hilary, hello! Thank you so much for taking the time to write me. I am
    so pleased to hear you identify. It over joys me each time I meet a
    new innerpreneur.

    You are absolutely more than welcome to republish or use any article
    you like. I would be honoured. The credit is all I require. Spread the
    word please.

    Thank you for reading, Hilary. I hope we speak again soon.

  15. Claudia on June 17, 2009 at 2:33 PM said:

    very interesting idea, i hope each day more people become innerprenurs, it would make definetly a better world.

  16. Here, here.

  17. Jennifer on July 2, 2009 at 12:18 AM said:

    Hi Tara,

    Great post and very informative. Am now curious to read the book.

    Did you design the beautiful Innerpreneur badge with the slogan?

  18. Hi Jennifer,

    Thank you for the kind words and I am so glad to hear you connect with
    the innerpreneur idea. I did design the Innerpreneur badge along with
    everything else on the site. It's such fun.

    If you are going to read about innerpreneurs, I would recommend
    Secrets of the Wealthy Mind over Geek Gods, Karma Queens and
    Innerpreneurs. I think you would find it to be of more value.

    Thanks for reading,


  19. Thanks Tara Joyce,
    I've been reading about, identifying with and connecting with many Cultural Creative types and I really like these new Identifying names. I plan to check both books you recommend, especially the Secrets of the Wealthy Mind. I have found myself disconnecting from many circles that are not as enriching as I seemed to feel when I originally found them. Been going within and have found that I need to make some changes in my life again. I like what you say and I also liked all the other comments. A very rich group of people ready to make some changes in their lives and in our society. Looking forward to doing some great work together with the many other Innerpreneurs! This is great.

  20. Susan,

    You have such a fantastic attitude. It is sincerely my intention to
    build a rich group of people who can connect, collaborate and compete
    in the world arena to better create the change we desire. If you have
    any ideas for how I could better help you, or our fellow innerpreneurs
    in general, I would love to hear them. Currently, I feel like I've
    just scraped the surface of how I can add value to our community.

    Thank you for taking the time to comment,


  21. klynns99 on July 14, 2009 at 3:38 PM said:

    Hi Tara,

    I felt the same way (when you read the book above)when I first found your site! I realized 'that's me, she's talking about me, and I'm in innerprenuer!'

    So glad you took the steps to share your genius with the world.


    Kara Sorensen
    Fellow Innerprenuer

  22. Thank you for sharing such kind words with me, Kara. It means so much.

  23. bellasalinas on September 4, 2009 at 1:24 PM said:

    Hi Tara,
    I am sure you have heard this so many times before, and will say it again : ) ” Your site is amazing and am so glad that you have created a “like-minded” community where we can share ideas”. I joined your forum recently and am planning to get more involved and definantly help promote your site…

    I plan on starting my own business in the future…..thanks so much for your inspiration!

  24. Thank you, Bella. That means a lot. I love the site too and I am so
    happy that others appreciate it as well. I think of it as my little
    piece of art. it's my hope that it can connect us all as well. I look
    forward to chatting with you on the forum.

  25. This is definitely something to bookmark. It will help me reframe my music marketing ideas.

  26. So glad you have found the site of use, Grey. It is a pleasure to meet
    another fellow Innerpreneur.

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  28. lusciousmami on November 10, 2009 at 1:27 PM said:

    great post, this is the first I've heard of Innerpreneurship and I like it alot.
    Sounds like a good fit for me.

  29. Hi. Thanks for emailing me.

    I've decided to go on vacation and I'm in Paris and Barcelona until
    Nov. 14.

    Leave me a note and I'll get back to you upon my return or sooner.

    Be well,


  30. Hi. Thanks for emailing me.

    I've decided to go on vacation and I'm in Paris and Barcelona until
    Nov. 14.

    Leave me a note and I'll get back to you upon my return or sooner.

    Be well,


  31. That is wonderful to hear, luciousmami. It's a pleasure to meet you
    and I look forward to connecting with you more.

  32. Pingback: Going within and meeting a mumbly old man | Smart Fresh Writing for Business | Rebecca Leigh

  33. Arcadia on March 8, 2010 at 10:43 PM said:

    i love this idea and completely identify with everything above. sign me up!

  34. Nice to meet you, Arcadia.

  35. Nichohn on June 18, 2010 at 7:16 AM said:

    Thank goodness…..finally a label that fits!

  36. Welcome to the troupe, Nichohn!

  37. Thankyou ….the websites and people i am coming into contact with through exploring you website and the concept innerpreneurship is uplifting and inspiring…

  38. Thank you far sharing these kind words of support with me, Carol. I am
    so happy that I have been able to contribute positively to your life.

  39. Naomi Rose on December 30, 2010 at 3:22 PM said:

    Dear Tara,

    I found your site today (December 30, 2010), a day I was determined to find another way to market. I looked up “Cultural Creatives” and found your site. I am thrilled and grateful for what you have put together. I was close to tears, actually, finding my own inner place so well described, and realizing I am not alone. Bless you for your work. What you did for your own healing is healing to me, just as you said and we all implicitly know.


    Naomi Rose
    Writer, book developer, Publisher
    Writing from the Deeper Self (http://www.essentialwriting.com)
    Rose Press (http://www.rosepress.com)

  40. Naomi,

    It is so nice to meet you! Thank you for sharing your story with me

    and for taking the time to share such positive and supportive thoughts

    about my work. It means so much.

    I'd love to talk more with you but I'll do so via email, not this

    comment form;>)

  41. Just added this badge to my site @ http://victoriaklein.net/ – love this concept & I am surely an innerpreneur :D

  42. Great to meet you, Victoria. I'd love to hear more about your work.

  43. I always prefer the way Edward puts Jacob down in that calm way. You
    know, that “Do you understand that, mongrel?” and “I will break your jaw
    for her.”… just Filmes
    something about that calm anger. This clip just
    seemed a TAD over the top. And I love how angry Bella is when Jacob
    kisses her.  – Download
    filmes @D0-W-n10@D_F1L R

  44. So good this feeling to belong somewhere… and so new for me.

  45. Hello there. Thanks for emailing me. I'd be responding personally but I'm deep in Algonquin Park backcountry camping and away from my computer.

    I'll respond to your email as soon as I can when I return on Tuesday. Until then, take care.


    Tara @ElasticMind

  46. Great to meet you, Eva and know you share the same passion for growth

    and business.

  47. Pingback: Do YOU need to consider INNERpreneurship ?

  48. Cynthia on August 30, 2011 at 7:45 PM said:

    I've found my people!  Group hug!! ;)

  49. Nice to meet you, Cynthia!

  50. Love this!  Yaaay!  I’m an innerpreneur!

  51. Welcome, Kai! I look forward to connecting with you more.

  52. I was just gifted an Amazon gift card. I think I shall be purchasing one of these books with it!

    (Oh wait, is that operating from a scarcity mindset? ;) )

  53. Enjoy the read(s) and the Amazon gift, Brian:>)

  54. Bennie on April 24, 2012 at 2:13 PM said:

    Very nice article. I have to say I had the same sense of finally belonging to a group after reading the same book. Glad to be in great company.

  55. It’s great to meet you, Bennie. Welcome! Do let me know if I can be of help to you.


  56. Pingback: Happiness in Business and Innerpreneurship | Zara Choy \ On The Margins Happiness in Business and Innerpreneurship | Life, love, work and play

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