Rise of the Innerpreneur

Seller’s Choice: Why Would I Use Pay-What-It’s-Worth-Pricing?

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As a business owner, here are some reasons why you might employ Pay-What-It’s Worth pricing:

1. It reduces transaction-related costs

  • reduces the cost incurred from finding info on your customers willingness to pay
  • removes the cost of promotional pricing initiatives
  • reduces the cost of sales
  • removes the cost of setting prices

2. It maximizes your potential market participation

  • removes price as the major barrier to entry for the client
  • adds value creation as a major reason for engagement for the client

3. (Almost) guaranteed positive revenue

  • you will makes sales and receive business (as long as your service/product creates value)

4. Potentially higher profits (than setting prices) if you are:

  • small
  • exclusive
  • intimate
  • have loyal clientele
  • provide personal service
Hi there, I’m Tara. I’m a writer, communication designer and self-professed wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

If you enjoy supporting my work, please share these words and ideas with abandon. Your monetary gifts are also deeply appreciated: Support the Creator.

About Tara Joyce

Hi there, I'm Tara. I'm a writer, communication designer and self-professed wizard of less obvious things. I love hearing from you, so please feel free to connect with me. If you enjoy supporting my work, please share these words and ideas with abandon. Your monetary gifts are also deeply appreciated: Support the Creator.