How often is a movie filmed without first writing a script? How often is a book jacket designed without first writing the content?

A website is no different. It tells a story. One of the most common mistakes I find business owner’s make in their website development is creating the design before writing the content.

Your website content isn’t there to fill up your design space. Determine what you are saying and to who before you find a design to compliment it. The worst thing you can do is write web content for the singular purpose of filling up space. Decide what content is important first and then create a design that highlights and compliments it.

Your story, your purpose, your message is the best design inspiration there is.