Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to pay, is based upon the assumption of scarcity that permeates, and is the foundation of, our modern economy and economic theory. >> Read the rest of the article on Local Organics Food Co-ops Network‘s blog.

As my new book catalyzes me to be more public about my business model and pricing method, I’m receiving strong interest and support from individuals working in social responsible and/or sustainable businesses. I’m proud to share the above article with Ontario’s local and organic food co-op network.