It’s a Tactic, Not a Guarantee

It’s a Tactic, Not a Guarantee

Tactics

[tweetmeme] Tactic = an action or strategy carefully planned to achieve a specific end

Your business name, your tagline, your website, your brochure, your FaceBook fan page, or any other business tool – they are tactics – that you employ to reach a goal.

Tactics don’t make a business successful

No tactic, no matter how clever or cool, will keep a client coming back. The value your business creates will.

You, the person behind the business – you, the person creating and providing the product and/or service – are ultimately what will make your business grow or shrink, and make your clients true fans.

No enduring business I know of can thank their tagline, or their business name, or any of their ever-changing and evolving tactics for their sustained success. They may thank tactics for having helped garner them attention, but they see their sustained success is due to the value their business creates in the world.

It’s a Tactic, Not a Guarantee

Discovering a Sense of Boundaries

My Boundaries

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Artificial acceptance of people and circumstances we resent

Why do we pretend? Why do we stay in situations that hurt us?

It’s not that we’re being nice. It’s not that we care.

We tell ourselves we’re needed and necessary. We inflate our importance.

We feed our ego.

Because we ‘care’

Because I ‘cared’ I used to happily let myself be a food source for others. I saw it as the thing I was good at. My fulfillment came from letting others dine freely on my time, talent and energy. They fed on my energy and my ego fed on their attention.

It’s a Tactic, Not a Guarantee

Permission to Be What I Am

Fly

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Can you provide it for me?

Unfortunately, I’ve agreed that in order for me to be something, I need external validation to be so.

Things aren’t real and true because I feel them. They’re true when something bigger than me validates them.

They’re true when some else agrees.

Like you.

Will ‘credentials’ make me confident being what I am?

It’s easier to feel confident about what you’re doing when you have them.

It’s a Tactic, Not a Guarantee

The Art in My Business

Have Fun

[tweetmeme]I don’t need to be so serious about it.

Play.

It’s exciting to fool around.

Making love isn’t about making a baby.

It’s about the sensuality of the process.

The play of ideas.

Striving for some Thing more, some Thing different,