![What the Heck is Strategic Communication?]()
by Tara Joyce | Feb 23, 2011 | Personal Branding
Do You Know the Difference between Marketing? vs. Advertising? vs. Branding? vs. Public Relations?
I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and/or a brand can use.
A while back I shared an analogy explaining the differences between marketing, advertising and public relations. Today, I’ve expanded on the analogy with visual comics.
Getting a Date Using Strategic Communication
![What the Heck is Strategic Communication?]()
by Tara Joyce | Feb 16, 2011 | Pay What It's Worth Pricing
Why is it a good thing to pay less than something is worth?
Why do we buy the story that happiness results from underpaying for something?
Often we can be so far removed from a product’s creation that it’s hard for us to understand the value of the thing we are buying. But, when we have first-hand evidence of the love, time and energy put into creating something, why would it feel good for us to undervalue it?
How do you feel when your time, energy or love is undervalued?
