Who am I?
Why am I here?
These questions matter to my personal brand.
The answers not so much. It’s not really about them. My value lies in the asking, in the questions.
Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.
Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.
In Peter Senge’s book The Fifth Discipline, he writes,
“The gap between vision and current reality is a source of energy. If there were no gap, there would be no need for any action to move towards the vision. We call this gap creative tension.”
It seems to me that when we allow ourselves to be in the gap between our dreams and our reality — to live in our own creative tension — we find our self most ripe with the solutions we need.
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
