What and Why We Buy
I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don’t think I’ve ever clearly explained why, have I? Maybe I’ve never written about it clearly before because it hasn’t been clear to me why it really...On Pretense
It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It’s a form of marketing or more specifically advertising, and it’s neither mindful nor empowering. While in...Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
