A Middle Way
It appears that there are only two paths. To think of YOU or to think of ME. One, I give with my heart too wide; the other, with my heart too closed. There is a middle way. A place in between. A place where my heart is open, and it is protected. A place where I can be...Asking For Support
I’ve heard it before. Maybe you have too. I’ve heard that in order to truly thrive, as a business owner, and as as human, I need to learn to ask for what I need. I need to ask for support. I’ve heard it before, and I’ll hear it again. And...The Emotion of Money
I want to share this fantastic example of how much we are motivated by our emotions when it comes to money, and valuing things. Ask yourself: Is the value of the Empire State Building high because the value of rent is high, or vice versa, is the value of rent high...Pay What It’s Worth: The Book
After five years of experimenting with not setting prices, in Pay What It’s Worth: Building Your Sustainable System for Not Setting Prices, I introduce this pricing innovation and share integral strategies for creating a balanced exchange experience, empowering both...Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
