What and Why We Buy
I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don’t think I’ve ever clearly explained why, have I? Maybe I’ve never written about it clearly before because it hasn’t been clear to me why it really...On Pretense
It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It’s a form of marketing or more specifically advertising, and it’s neither mindful nor empowering. While in...
The Art of the Ask
Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It’s Worth Collections of words. Collections of words that intend something similar, and yet different. They all describe a concept. That you trust your customers to determine the value...Me vs. Me
The most noble competitor I have ever encountered is within Me. I suppose I could look externally for my competition, seeking people out there to better and beat. I could spend my time and energy determining how I could excel in the ways they do. I could focus on how...Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
