Business from the inside out

The Words That Connect Us

by | Jan 22, 2009 | Cultural Creativity

Collective Consciousness

Creative Commons License photo credit: nosha

Sometime I feel like it is impossible for us to find words that we all connect with. Yet, I think that nothing is impossible.

I’ve got a dream to get to space and if you tell me that isn’t possible, I’d ignore you. I’ll get there, just wait and see. I’ll be like Lance Bass, hurtling through space.

But I digress. Let’s get back to the topic at hand.

Finding the Right Words

I am constantly perplexed by how to succinctly describe Cultural Creativity and Innerpreneurship. Which leads me to be constantly perplexed by how to describe myself and what I do.

I know I’m not the only one. In fact just yesterday I read this helpful article from Freelance Switch on How to Describe What You Do. But I feel almost embarrassed to say that I have trouble describing what I do, especially since my “expertise” is suppose to be with words.

But perhaps that is where the problem lies, I over think it too much. I don’t just want words to use, I want the right words to use. I want to use words that make the Cultural Creatives of the world perk up and take notice.

But What Are Those Words?

The Cultural Creative business world needs a unifying language. We need to find the words that excite and energize us. The words make us sit up and say, “yes, that is the type of person and business I want to work with.”

Paul and Sherry stated it clearly in The Cultural Creatives, we need to unify. We need to find each other and work together so that our voice is heard just as loudly as those of the Moderns or Traditionals. But what does our voice sound like?

My Words to Describe Our Voice

When I speak with many of you, one on one, the word creative often comes up.

While we are all creative in the way we think, I don’t think the word universally unites us. Cultural Creatives are not simply the creative people of the world. After all, every human is creative. We can not claim that word as our own.

Our creativity is a major aspect of us but it is not our distinguishing feature. Creativity alone does not explain why we care so deeply about making a difference through our actions, both in business and in life.

What I do think sets us apart is that we are more authentically in tune with our creative selves. We are conscious that our creativity can be used not just to make money but to better ourselves and the planet.

And thus the two words I return to, time and time again, to describe us, our business and our minds is holistic and conscious. For I can not think of any other words that so completely describe what we are.

My Argument for ‘Holistic’ and ‘Conscious’

We have each started businesses because we believe in cultivating both sides of our minds – both the logical and the creative. Both the left and the right – the whole  mind – the holistic mind – the elastic mind.

We believe that a human life can be balanced. And we know it is possible. We live it. We exist outside the stormy chaos of the larger world. We strive daily to live a balanced, compassionate life. We see things as part of a bigger picture and we act in ways that harmonize with the greater good. In every action we consider our self, our community and our planet. This way of thinking is know scientifically as Systems Thinking. But I don’t find that term accessible. Holistic thinking, however, works for me.

What Words Work For You?

What words do you use to describe your business and your self? What words could Cultural Creative businesses use to attract you?

What words make you stop and take notice? What words do you connect with?

And finally, am I way off base? Do we even need to have a common language? Does it even matter? Am I nuts? I was talking to myself a lot yesterday…

Tara Joyce

Written by Tara Joyce

In 2008, I started this blog as I began working for myself. It is a reflection of my innerpreneurial journey, growing myself to grow my business. ABOUT ME

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The Words That Connect Us

By Tara Joyce Time to Read: 3 min