Acting Bigger Than You Are

by | Jul 30, 2009

Tara Joyce

Written by Tara Joyce

Hello! I'm Tara Joyce, author of “Pay What It’s Worth: You Don’t Need to Set a Price on Value,” forthcoming from Integral Publishers. I live in Toronto, Canada with my pioneering and waste-loving husband, my hilariously self-assured toddler daughter, and my troublesome canine son. I deeply appreciate your support of my work—through allowing it to grow in your imagination and through sharing it with others. LEARN MORE

bigger

Do you ever say ‘we’ when you are really just an ‘I’? Does your marketing portray a company much larger? Why are you acting bigger than you are?

You worry that people won’t take you seriously if you show how small you truly are… but you’re wrong. The old rules of business emphasized size over substance… but the web has changed that. The internet has brought business full-circle and the foundations of commerce are once again about the craft and the connection between buyer and seller.

The web embraces authentic human voice, so don’t be afraid to simply be you… be afraid if you are anything but.

After all, you can’t name companies that you’ve built great realtionships with but I’m sure you can name people.

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Acting Bigger Than You Are

By Tara Joyce Time to Read: 1 min