Do you ever say ‘we’ when you are really just an ‘I’? Does your marketing portray a company much larger? Why are you acting bigger than you are?
You worry that people won’t take you seriously if you show how small you truly are… but you’re wrong. The old rules of business emphasized size over substance… but the web has changed that. The internet has brought business full-circle and the foundations of commerce are once again about the craft and the connection between buyer and seller.
The web embraces authentic human voice, so don’t be afraid to simply be you… be afraid if you are anything but.
After all, you can’t name companies that you’ve built great realtionships with but I’m sure you can name people.