My Innerpreneur

Business Growth from the Inside Out

Make Me Work For It

by Tara Joyce | Cultural Creativity

backstage

\’\’I’ve always liked the idea of burlesque. The slow tease. The gradual peeling away of layers. The art of making ’em wait for it.

Your marketing, especially your web presence, could be seen as a soul strip-tease. Each time you create for it’s purpose you reveal a bit more about your Self.

Cultural Creatives are attracted to layers. We enjoy having our minds challenged. We don’t want it all at once. We want it to take time for the truth underneath to be revealed.

Why not use this concept in your advertising messages? Layer them. Don’t make it easy. Get us curious about you. Make us work for it. We’ll like you all the more because of it.

photo credit: hedonaut

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Tara Joyce

Written by Tara Joyce

This is space to share my musings—unformed ideas, collections of words that catch my fancy, that sort of thing. I'm the author of Pay What It's Worth and the Cross My Heart series.

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