Months ago, my dear friend Adam King and I sat down to talk. We’ve been having these skype talks for years now, sharing candidly with each other our expansion in life and business.

The last time we sat down to chat however, Adam had an agenda. He wanted to interview me and talk more in-depth about Pay-What-It’s-Worth (Value) pricing for a project of his. It’s a topic that we have explored together many times over the years and I was excited for the conversation.

Adam has recently published a book called The Year of Zen, through which he shares his learnings and expansion, online and off, over 2011. As a companion to the book, he created an interview series with 6 people he felt supported him in this journey. Our chat, Pricing From Personal Conviction, is part of this series.

You can watch it here.

I feel honoured that though my work, and our friendship, I have touched and inspired Adam.

I have always appreciated how Adam sees me, and my work. Here’s a taste of his perspective:

What’s your biggest hangup when it comes to pricing?

Well, Tara Joyce is about to challenge that petty fear and turn it on it’s head.

Tara is at the forefront of new pricing. Besides being a consultant, designer, and writer, she’s also a successful practitioner of “Value Pricing” and leading the rise of the Innerpreneur – a conscious choice for doing business from the inside out. . . .

I welcome you to explore Pay-What-It’s-Worth pricing with us. I think you will appreciate Adam’s knack for staying light while digging deep.