We Don’t Know What We Are

Skimming the Surface

To see only yourself in every reflection, and only the parts you want to see, a life is lived in the shallow end. Where there is deepness and darkness, you do not probe, unwilling to go deeper. Uncomfortable with its truth, you reject and dismiss that which you care...
We Don’t Know What We Are

Performing

So good at the act that you forget what’s true. So good at pretending that the unreal becomes real. What you feel is under your control. You can simply act it away. A mask of neutrality. Leads you to believe you might actually feel it. You can ignore your...
We Don’t Know What We Are

On Pretense

It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It’s a form of marketing or more specifically advertising, and it’s neither mindful nor empowering. While in...
We Don’t Know What We Are

One Thing I Think I Know About Personal Branding

NoMessage

There is no demand for my message.

Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.

Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.