Business from the inside out

Cultural Creativity Articles

Co-Creating Communication

I've got this tendency in communication, maybe you have it too... I sometimes take on more responsibility than is rightfully mine. You see, I am good at communicating. It comes naturally. I like it and because of this, I sometimes take on the job of doing it, even...

A Choice to Create and a Choice to Share

Each day that I am blessed with, I'm faced with a variety of choices. Some are small, others are not. The choices I make define me and my world. Each day I work on my resistance to creating and to sharing. For creating and sharing are choices I make that, ultimately,...

What and Why We Buy

I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don't think I've ever clearly explained why, have I? Maybe I've never written about it clearly before because it hasn't been clear to me why it really matters until now. Having...

On Pretense

It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It's a form of marketing or more specifically advertising, and it's neither mindful nor empowering. While in my...

We Have a Problem with Business

We’ve got to stop with the blame.

We’ve got to stop blaming ‘business’, aka money, for the world’s problems. ‘Business’ is not a dirty word. Yes, some businesses selfishly seek profits at the expense of their consumers, workers, community and environment but not all. To make a sweeping statement about ‘business’, to reject money as an evil, it makes no sense. It completely ignores how the world actually works. Business and money make the world go round (not literally but figuratively). It propels the community.

You can’t escape it, you can’t deny it.

You need it.

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You Can’t Trust Social Proofs But You Can Trust Your Self

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I got duped. They seemed trustworthy. But I lost my money and my phone number. And then they insulted me.

This month I got entangled with a bogus VoIP provider. The email above is the only human interaction I was able to establish with them. They sure fooled me with their website.

They used all the ‘keys’ to building trust online.

Most websites use these 5 social proofs to get you to trust them:

1. A site that ‘looks good’.
Check. VoIPGo.com has a very professionally designed site. Perfectly designed to appear credible.

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Shoot First, Think Later

Creative Commons License photo credit: monkeypuzzle

Creative Commons License photo credit: monkeypuzzle

How often is a movie filmed without first writing a script? How often is a book jacket designed without first writing the content?

A website is no different. It tells a story. One of the most common mistakes I find business owner’s make in their website development is creating the design before writing the content.

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You Aren’t Authentic If You Don’t Stand For Something

You started your business for you. You started your business so you could share your unique gifts with the world. And while that is all well and good, it isn’t enough. Your passion has guided you here but purposeful planning is what will make you flourish.

I know saying that you ‘should’ do anything is a quick way to disengage you but give me a moment. I am going to take the chance and suggest that there are a few things you ‘should’ take the time to determine if you want to grow a strong, authentic business.

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