Rise of the Innerpreneur

Perceived Value Pricing

The Work and Reward of Building Credit

photo credit Matt Jiggens

I like to think about money as an idea in the form of credit. To get in the money game, I need to build up my credit. To build up my credit, I need to work on my inner and outer relationship with my self and money.

My Outer Credit Work:

  • identifying & communicating the value I offer (marketing my self and my business)
  • growing my wealth (creating opportunities for higher pay and more abundance)
  • caring for my wealth (managing my money and my self)

My Inner Credit Work:

  • connecting with the value I offer and the abundance of wealth I possess (transforming my thoughts, feelings, beliefs, attitudes, and actions about money and my self)

As I practice with Pay What It’s Worth and not setting prices, I’m noticing the system naturally supports me in doing my inner and outer work. It supports me in clearly identifying where I still have work to do in improving the quality of my thoughts about my self and money. When I feel something isn’t working in my business and/or in an exchange with my customer, I have an opportunity for inner work and outer work. My business is a mirror for my relationship with my self and money, and my customer is a powerful guide in showing me what is working in this relationship, and what is not. My customer’s feedback and behaviour in our business exchange, and my satisfaction with it, highlights where my thoughts and actions are adding value and where they are not. How am I building my credit? How am I taking from it? If I don’t feel fairly valued, I explore how I am creating this imbalance in my relationship and I work to correct it.

Psychology is to money what an engine is to a car, and my motives, my drivers to action, determine my results. My thoughts about money determine where I go with it, the quality of my ride and my response, and how fast I travel. If I want to live and love abundantly, I must be working on thinking abundantly. As I work at increasing the quality of my thoughts, and in turn my actions, my wealth increases. As I learn to value my Self and how I am of service more wholly, my customer naturally does too. This is the work and the reward of building my credit.

photo credit: Matt Jiggens

What If You Didn’t Set Prices?

Pay What It's Worth

Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to pay, is based upon the assumption of scarcity that permeates, and is the foundation of, our modern economy and economic theory. >> Read the rest of the article on Local Organics Food Co-ops Network‘s blog.

As my new book catalyzes me to be more public about my business model and pricing method, I’m receiving strong interest and support from individuals working in social responsible and/or sustainable businesses. I’m proud to share the above article with Ontario’s local and organic food co-op network.

The Whole Truth About Giving Freely


There’s always been something about the statement, “give freely, receive freely” that didn’t work for me, but I could never quite put my finger on it. The sentiment sounded so lovely, but I knew there was something I was missing. I needed to see beyond the freedom ideal, to the totality of the statement.

Have you ever been given something that is more work to receive than the value you place on it?

Have you ever been given something that came with conditions?

If I give freely, without restraint, I will receive freely, without restraint. But is giving, and receiving, in this way what’s best for me?

What I really need is to NOT be totally free. What I really need is to have some constraints. Because the truth is, sometimes, the thing I’m giving is something you’d benefit from NOT receiving.

Sometimes, I’m unbalanced in my giving. Sometimes, I give for the wrong reasons. You do not need to receive everything that I want to give you, just as I don’t need to receive everything that you want to give me. Sometimes, you and I give for the wrong reasons, and it’s important to honour this truth about ourselves.

I could leave myself open and free to receive whatever, and open and free to give it too, but I know that’s not what’s best for me. I could “give freely, receive freely” without bias, but then I wouldn’t be responsible to the whole truth of myself, and of you — that sometimes the things I want to give, you do not need; and sometimes the things you want for me to receive, I do not need. Sometimes, our giving isn’t helpful or generous.

So truly, giving freely does means receiving freely, and this includes exchanging all our “stuff” that would more responsibly be managed with more constraints, not less.

photo credit: Ari Moore


photo credit James Noblitt

I’ve never been so scared. I’ve never shown so much of myself before.

It might sound crazy to allow my customer to pay what it’s worth, but it feels far more crazy to proudly share the book I’ve written about it.

It’s so exposing. And at times, it feels like too much. Far more than I can handle. But then, I know it’s exactly what I can handle.

Generally, I don’t talk much about what I do, but I’m learning and seeing how I need to grow that. I need to share more of what’s in my heart, and not fear it. I need to share my work.

I fully intended to write a post each day last week but something wonderfully unexpected happened. The CBC (Canadian Broadcasting Company) called and asked if I would like to be interviewed by them about my ‘pricing’ approach. Of course, I agreed and on Thursday, I found myself taping 12 radio interviews that will and have aired throughout the country, from the Yukon to PEI. The last one, my 12th, was in Toronto (my hometown), live and in studio. The whole experience I can describe as crazy, amazing, and invigorating. And deeply, deeply tiring. I wasn’t able to keep up my posting.

I am exhausted. By birthing this book, by sharing it, by asking love ones — you, friends, family — to support me in publishing and printing it, but most strongly, by being seen more than I’ve ever been comfortable with. If you look, you can see so much of me. It feels crazy. Scary. Can I really be so safely exposed?

This, I think, has been my question — my BIG question — all along. Is it safe to so fully be seen as me?

photo credit: J. Noblitt

An Economy of Scarcity?

photocredit: Paul Nicholson

Economic theory is based on the assumption of scarcity – why is that? Aren’t we, collectively, always creating and printing more money? It’s not a limited resource, so why do we use it like it is?

We can’t run out of it. It’s not clean water. Or pandas. We make it, and we can always make more of it. So why should we believe and act like it’s going to run out?

I make a conscious choice to live in a world of abundance, not scarcity. And that includes money.

In Paying What It’s Worth for the value you receive, you shift the traditional supply curve (based on scarcity) to one based on abundance. In not setting prices, you remove the false ceiling that’s been placed on your value, maximizing your return potential, and removing any self-imposed limits to it.

So why not forget that economy of scarcity story? Its plot is full of holes.

photo credit: Paul Nicholson