Rise of the Innerpreneur

Perceived Value Pricing

What If You Didn’t Set Prices?

Pay What It's Worth

Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to pay, is based upon the assumption of scarcity that permeates, and is the foundation of, our modern economy and economic theory. >> Read the rest of the article on Local Organics Food Co-ops Network‘s blog.

As my new book catalyzes me to be more public about my business model and pricing method, I’m receiving strong interest and support from individuals working in social responsible and/or sustainable businesses. I’m proud to share the above article with Ontario’s local and organic food co-op network.

The Whole Truth About Giving Freely


There’s always been something about the statement, “give freely, receive freely” that didn’t work for me, but I could never quite put my finger on it. The sentiment sounded so lovely, but I knew there was something I was missing. I needed to see beyond the freedom ideal, to the totality of the statement.

Have you ever been given something that is more work to receive than the value you place on it?

Have you ever been given something that came with conditions?

If I give freely, without restraint, I will receive freely, without restraint. But is giving, and receiving, in this way what’s best for me?

What I really need is to NOT be totally free. What I really need is to have some constraints. Because the truth is, sometimes, the thing I’m giving is something you’d benefit from NOT receiving.

Sometimes, I’m unbalanced in my giving. Sometimes, I give for the wrong reasons. You do not need to receive everything that I want to give you, just as I don’t need to receive everything that you want to give me. Sometimes, you and I give for the wrong reasons, and it’s important to honour this truth about ourselves.

I could leave myself open and free to receive whatever, and open and free to give it too, but I know that’s not what’s best for me. I could “give freely, receive freely” without bias, but then I wouldn’t be responsible to the whole truth of myself, and of you — that sometimes the things I want to give, you do not need; and sometimes the things you want for me to receive, I do not need. Sometimes, our giving isn’t helpful or generous.

So truly, giving freely does means receiving freely, and this includes exchanging all our “stuff” that would more responsibly be managed with more constraints, not less.

photo credit: Ari Moore


photo credit James Noblitt

I’ve never been so scared. I’ve never shown so much of myself before.

It might sound crazy to allow my customer to pay what it’s worth, but it feels far more crazy to proudly share the book I’ve written about it.

It’s so exposing. And at times, it feels like too much. Far more than I can handle. But then, I know it’s exactly what I can handle.

Generally, I don’t talk much about what I do, but I’m learning and seeing how I need to grow that. I need to share more of what’s in my heart, and not fear it. I need to share my work.

I fully intended to write a post each day last week but something wonderfully unexpected happened. The CBC (Canadian Broadcasting Company) called and asked if I would like to be interviewed by them about my ‘pricing’ approach. Of course, I agreed and on Thursday, I found myself taping 12 radio interviews that will and have aired throughout the country, from the Yukon to PEI. The last one, my 12th, was in Toronto (my hometown), live and in studio. The whole experience I can describe as crazy, amazing, and invigorating. And deeply, deeply tiring. I wasn’t able to keep up my posting.

I am exhausted. By birthing this book, by sharing it, by asking love ones — you, friends, family — to support me in publishing and printing it, but most strongly, by being seen more than I’ve ever been comfortable with. If you look, you can see so much of me. It feels crazy. Scary. Can I really be so safely exposed?

This, I think, has been my question — my BIG question — all along. Is it safe to so fully be seen as me?

photo credit: J. Noblitt

An Economy of Scarcity?

photocredit: Paul Nicholson

Economic theory is based on the assumption of scarcity – why is that? Aren’t we, collectively, always creating and printing more money? It’s not a limited resource, so why do we use it like it is?

We can’t run out of it. It’s not clean water. Or pandas. We make it, and we can always make more of it. So why should we believe and act like it’s going to run out?

I make a conscious choice to live in a world of abundance, not scarcity. And that includes money.

In Paying What It’s Worth for the value you receive, you shift the traditional supply curve (based on scarcity) to one based on abundance. In not setting prices, you remove the false ceiling that’s been placed on your value, maximizing your return potential, and removing any self-imposed limits to it.

So why not forget that economy of scarcity story? Its plot is full of holes.

photo credit: Paul Nicholson

A Middle Way

It appears that there are only two paths.

To think of YOU or to think of ME.

One, I give with my heart too wide; the other, with my heart too closed.

There is a middle way. A place in between.

A place where my heart is open, and it is protected.

A place where I can be free to give, and to receive, the value I add to this world.

There is a middle way.

3 Approaches to Exchanging