by Tara Joyce | May 21, 2009 | Cultural Creativity
I got duped. They seemed trustworthy. But I lost my money and my phone number. And then they insulted me.
This month I got entangled with a bogus VoIP provider. The email above is the only human interaction I was able to establish with them. They sure fooled me with their website.
They used all the ‘keys’ to building trust online.
Most websites use these 5 social proofs to get you to trust them:
1. A site that ‘looks good’.
Check. VoIPGo.com has a very professionally designed site. Perfectly designed to appear credible.
by Tara Joyce | May 18, 2009 | Cultural Creativity, Innerpreneurship
Don’t like something? Improve it. In three words, 500 years ago, Michelangelo summed up the Innerpreneur and Cultural Creative philosophy. He was conscious that best way to improve something was to come up with a better way of doing it. Each of us is criticizing...
by Tara Joyce | May 12, 2009 | Featured, Personal Branding
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations? I know I certainly do. Here’s a quick analogy to help you differentiate: If a young man tells his date she’s intelligent, looks lovely,...
by Tara Joyce | May 9, 2009 | Cultural Creativity, Personal Branding, Self/Business Growth
photo credit: Brittany Linder
If you’re thinking of building a website, consider:
1. Are you sure you really want one?
A website is like a pet, you need to make sure you want one before you get one. A site needs to be taken care of, so if you don’t have time or aren’t really committed, don’t bother. You can’t build it and leave it.
by Tara Joyce | May 4, 2009 | Innerpreneurship
photo credit: David Sifry
“Life is what happens when you’re busy making other plans.” – The Beatles
We never can seem to get there fast enough. Starting a business, growing a business, it can never happen fast enough. We want our dreams to be realized today. We are impatient for the bright future we see in front of us. And each step forward we take is soon forgotten as the endless road of ‘everything that isn’t’ stretches before us.
