by Tara Joyce | Aug 31, 2011 | My Journey | What's On My Mind

This is the third installment of Christine and my monthly Peer-to-Peer Mentoring series. Funny enough, this month, we asked each other near identical questions… on her blog, I answered her question: I LOVE doing everything myself. While I joke that I need a clone, I always feel like the job is done best by me. How do you decide when it’s time to ask for help or hire another professional?
My Question to My Mentor:
As an independent business owner, I often find I am tempted to do ‘everything’ myself. How do you go about determining the roles you take on and which you will employ an outside professional for? When you do determine you need outside help, how do you go about finding the right person for the job?
by Tara Joyce | Aug 25, 2011 | Self/Business Growth

Looking at your résumé, aside from it’s purpose to ‘get you a job’, would you say that it really shows who you are?
Looking at mine (on LinkedIn), I am struck by how I appear in it. It says nothing about how I actually spent, nor spend, my days. It says little about ME, other than where I went to school (can’t you see how smart I am?), where I’ve worked (yes, THEY hired me!) and what titles I was given (don’t I sound impressive?). It’s a very inaccurate picture of how I add value to the world.
When I wrote it, I was hoping to do a good job of selling you on what I appear to be.
by Tara Joyce | Jul 31, 2011 | My Journey | What's On My Mind

July was the second installment of Christine and my monthly Peer-to-Peer Mentoring series. On her blog, I answered her question: Along my career path, I travel wearing many hats. From a writer and designer’s perspective, what tools do you use to portray career evolution to your audience? More specifically, how do you keep your bio updated to portray the ever-evolving you so it represents your business as extension of yourself rather than a mere list of accomplishments?
My Question to My Mentor:
Do you have difficulty feeling confident about the work you do and the value it adds? If so, how does it manifest itself? And do you have any tools you use to boost your confidence when you feel it faltering?
Christine’s Answer:
For starters, I’ve never felt like I fit into the status quo. Not at school as a kid, not at other jobs etc. Now I can look back to see this was an opportunity I’ve been able to grow exponentially from. Not fitting in raises questions early on, “why am I not like the others?” “don’t they like me?” “what should I be doing to fit in?” Turns out when I pushed and pulled to fit myself into the confines of spaces I wasn’t shaped for, it felt uncomfortable. And, when I did at times wedge myself into spaces I didn’t fit, turned out a lot of the other people in there, weren’t so happy either. So, I decided, (sub-consciously perhaps), early on to be a shaper. It was a risk I had to take because the other reality wasn’t working for me.
by Tara Joyce | Jul 15, 2011 | Personal Branding

I like to think about pirates when I think about branding.
Branding is an abstract concept and I find hard to understand or explain. So when I’m thinking about branding, I think about pirates.
As I see it, pirates are one of the oldest and most effective brands.
Just imagine that you were sailing on a big, wooden ship in the middle of some cold, lonely waterway and you saw a ship appear in the distance. As it heads towards you, you see that it flies a flag… and as it gets even closer to you, you see what’s on the flag… GULP… a skull and crossbones. Seeing this logo, you immediately form an idea of what kind of experience is in store for you, courtesy of the pirate brand.
The pirates also had a brand promise – YOU ARE F*$KED – and they consistently delivered on it, client experience after client experience.
by Tara Joyce | Jun 29, 2011 | My Journey | What's On My Mind

Okay, here we go! Today is the first installment of Christine and my Peer-to-Peer Mentoring series. I’m excited to see how we will learn from each other. On her blog, I answered her question: How do you apply the advice and suggestions you offer your clients to your own projects and endeavors?
My Question to My Mentor:
What do you do to cultivate mutually supportive female relationships in your life?
Christine’s Answer:
Historically, I’ve been a “guy’s girl” so answering this great question took a bit of thought! Cultivating supportive female relationships wasn’t always part of my Modus Operandi. Quite frankly, I always felt more at home with my male counterparts. I had more (or so I thought) in common in both my business and personal life. And then, one day out of ( ? ) somewhere I had a feeling that I needed some relationship balancing.