Some Customers: Reflections on Pay What It’s Worth Pricing
Some customers pay less; some customers pay more. Some customers pay less and buy more; while some customers pay more and buy less. Some customers appreciate more; some customers appreciate less. Some customers appreciate more and share you less; while some customers...And Another Thing I Think I Know About Personal Branding
It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It’s you I need to tune into, and turn on. It doesn’t matter what we’re talking about, business or personal. Us humans,...What and Why We Buy
I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don’t think I’ve ever clearly explained why, have I? Maybe I’ve never written about it clearly before because it hasn’t been clear to me why it really...On Pretense
It is a way of being that prevents connection. It is presenting a false story about myself and my life in order to control others perception of me. It’s a form of marketing or more specifically advertising, and it’s neither mindful nor empowering. While in...Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
