Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.
Are You An Innerpreneur?
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Innerpreneurship Articles
How We Got Here: Becoming a Cultural Creative
The four steps every Cultural Creative takes to find their own truth.
Marketing to Innerpreneurs & Cultural Creatives
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
How Culture and Consciousness Intertwine
When it comes to consciousness, there are really two forms that exist, absolute consciousness and relative...
How Do You Define the Achievement of Success?
A few months back I was helping to design the header graphic for a new blog that was being launched. The blog's...
Marketing vs. Advertising vs. Public Relations: An Analogy
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations?...
What Being an Innerpreneur Means to Me (And Only Me)
I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it...
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can...
Choose Your Own Character
As this new chapter, a new year, begins I'm considering the story I am writing, and whether the character I'm...
What Icarus Can Teach Us
Do you know the Greek myth of Icarus? Icarus is the son of Daedalus who dared to fly too near the sun on wings of...
The Power of Relationships
Every relationship you develop, from the most casual to the most intimate, serves to help you become more conscious....
Exploring Our Money Shadow
This is an excerpt from my upcoming book from Integral Publishers, Pay What It's Worth: You Don't Need to Set a Price...
Create Your Own Economy of Integrity
You have a choice in the kind of market economy you participate in. The type of economy you inhabit, as a customer...
Business Planning, not Plans
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I don’t believe in plans. But planning is essential.
Plans involve making educated assumptions on what the convenient future could entail for your business. But why plan for a future that isn’t going to happen the way you planned it to? In most instances, people think predicting the future is hogwash, but strangely not when it comes to business.
Planning involves educating yourself on where you are going, developing a strategy for how you are going to get there, and a vision of what you want to experience along the way. You don’t need to predict the future, you just need to know there is a route.
Process, not Product
I’ve found answering these 10 questions on business planning is a solid foundation on which to build a sustainable strategy for growth.
The Innerpreneur’s Guide to Planning Your Business
A. What You’re Getting Out of It
1. Why are you starting the business?
Brilliance at Tedx Asheville: John Miles on ‘Happiness in Business’
[tweetmeme] Don’t miss John’s inspiring perspective on what it means to Innerpreneur.
Follow John Miles or learn about his business
Economics for the Innerpreneur
\'\' A perfectly rational world? Conventional economic theory assumes perfect knowledge - of prices, markets and...
It’s a Tactic, Not a Guarantee
[tweetmeme] Tactic = an action or strategy carefully planned to achieve a specific end
Your business name, your tagline, your website, your brochure, your FaceBook fan page, or any other business tool – they are tactics – that you employ to reach a goal.
Tactics don’t make a business successful
No tactic, no matter how clever or cool, will keep a client coming back. The value your business creates will.
You, the person behind the business – you, the person creating and providing the product and/or service – are ultimately what will make your business grow or shrink, and make your clients true fans.
No enduring business I know of can thank their tagline, or their business name, or any of their ever-changing and evolving tactics for their sustained success. They may thank tactics for having helped garner them attention, but they see their sustained success is due to the value their business creates in the world.
This Is Not For Everyone
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I’m a romantic.
But I like my stories to be realistic too.
Owning a business is NOT for everyone.
Fuck, no. Suggesting such a thing would be just crazy talk.
I don’t know what your career needs.
Only you do. If you do the work to discover what you feel passionate about, and find purpose in it.
A More Accurate Innerpreneur Timeline
[tweetmeme] Almost two years ago to this date I had my first desire to write about Innerpreneurs. And, at the time, the only place I had ever heard of Innerpreneurs was in the cultural marketing book Karma Queens, Geek Gods and Innerpreneurs by Ron Rentel. Thus, I credited Ron for the creation of the word in my first article on the topic, Are You An Innerpreneur?.
It Ain’t So
Now that I am older and wiser, I’ve discovered that Rentel was actually the 3rd author, to my knowledge, to use the term.
Tongue Twister
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Is it just me, or is Innerpreneur not kinda hard to say?
photo credit: Chernobyl Bob