Cultural Creativity Articles

We Have a Problem with Business

We’ve got to stop with the blame.

We’ve got to stop blaming ‘business’, aka money, for the world’s problems. ‘Business’ is not a dirty word. Yes, some businesses selfishly seek profits at the expense of their consumers, workers, community and environment but not all. To make a sweeping statement about ‘business’, to reject money as an evil, it makes no sense. It completely ignores how the world actually works. Business and money make the world go round (not literally but figuratively). It propels the community.

You can’t escape it, you can’t deny it.

You need it.

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You Can’t Trust Social Proofs But You Can Trust Your Self

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I got duped. They seemed trustworthy. But I lost my money and my phone number. And then they insulted me.

This month I got entangled with a bogus VoIP provider. The email above is the only human interaction I was able to establish with them. They sure fooled me with their website.

They used all the ‘keys’ to building trust online.

Most websites use these 5 social proofs to get you to trust them:

1. A site that ‘looks good’.
Check. VoIPGo.com has a very professionally designed site. Perfectly designed to appear credible.

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Shoot First, Think Later

Creative Commons License photo credit: monkeypuzzle

Creative Commons License photo credit: monkeypuzzle

How often is a movie filmed without first writing a script? How often is a book jacket designed without first writing the content?

A website is no different. It tells a story. One of the most common mistakes I find business owner’s make in their website development is creating the design before writing the content.

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You Aren’t Authentic If You Don’t Stand For Something

You started your business for you. You started your business so you could share your unique gifts with the world. And while that is all well and good, it isn’t enough. Your passion has guided you here but purposeful planning is what will make you flourish.

I know saying that you ‘should’ do anything is a quick way to disengage you but give me a moment. I am going to take the chance and suggest that there are a few things you ‘should’ take the time to determine if you want to grow a strong, authentic business.

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