Pay What It's Worth Pricing Articles

Reflections on Value Pricing

Reflections on Value Pricing

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The six-month report

Call me crazy – and I know people do and I secretly like it – but after six months with value pricing, I am fucking loving it.

Sure, some days I think I’m a total wackjob and that I’m screwing my Self. But most days I feel like I’m exploring something really cool.

I honestly believe you can be f’ing great at what you do, have faith in that, and rely on your customers to determine your value.

Value pricing feels like a powerful act of self-confidence. I’ve got enough faith in the awesomeness that is my work that I’ll let you set the price for it.

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Value Pricing Your Service Business: Establishing a Payment Structure

Value Pricing Your Service Business: Establishing a Payment Structure

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Call it what you will — value pricing, karma pricing, pay-what-it’s-worth pricing — any way you cut it, not having a price is not normal. Letting your customers set your price is very unorthodox. And yes, it makes people uncomfortable.

As far as I can tell, it’s hardly ever done. I learned about the idea from author Phillip Dignan, and in the last 6 months I’ve learned that Radiohead and a few restaurants use the model, as well as a web developer in India and a business consultant in England. And there’s also a woodworker in America that is experimenting with it… and then there’s me.

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Get Paid Your Value, Not Your Price

Get Paid Your Value, Not Your Price

Money is one of the greatest stories ever told. The epic theme? Money is scarse.

Funny how there always seems to be more.

Everyone worries about getting a fair price.

For many people, the feeling of spending money is an icky one. It is not enjoyable and is fraught with negative emotion. They think of what they are losing and worry about being ripped off. They are scared that the stated price will exceed the stated value.

Most of the time we simply pay the set price, begrudgingly.

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