Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.
Pay What It's Worth Pricing Articles
How We Got Here: Becoming a Cultural Creative
The four steps every Cultural Creative takes to find their own truth.
Marketing to Innerpreneurs & Cultural Creatives
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
How Culture and Consciousness Intertwine
When it comes to consciousness, there are really two forms that exist, absolute consciousness and relative...
How Do You Define the Achievement of Success?
A few months back I was helping to design the header graphic for a new blog that was being launched. The blog's...
Marketing vs. Advertising vs. Public Relations: An Analogy
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations?...
What Being an Innerpreneur Means to Me (And Only Me)
I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it...
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can...
Choose Your Own Character
As this new chapter, a new year, begins I'm considering the story I am writing, and whether the character I'm...
What Icarus Can Teach Us
Do you know the Greek myth of Icarus? Icarus is the son of Daedalus who dared to fly too near the sun on wings of...
The Power of Relationships
Every relationship you develop, from the most casual to the most intimate, serves to help you become more conscious....
Exploring Our Money Shadow
This is an excerpt from my upcoming book from Integral Publishers, Pay What It's Worth: You Don't Need to Set a Price...
Reflections on Value Pricing

The six-month report
Call me crazy – and I know people do and I secretly like it – but after six months with value pricing, I am fucking loving it.
Sure, some days I think I’m a total wackjob and that I’m screwing my Self. But most days I feel like I’m exploring something really cool.
I honestly believe you can be f’ing great at what you do, have faith in that, and rely on your customers to determine your value.
Value pricing feels like a powerful act of self-confidence. I’ve got enough faith in the awesomeness that is my work that I’ll let you set the price for it.
Value Pricing Your Service Business: Establishing a Payment Structure

Call it what you will — value pricing, karma pricing, pay-what-it’s-worth pricing — any way you cut it, not having a price is not normal. Letting your customers set your price is very unorthodox. And yes, it makes people uncomfortable.
As far as I can tell, it’s hardly ever done. I learned about the idea from author Phillip Dignan, and in the last 6 months I’ve learned that Radiohead and a few restaurants use the model, as well as a web developer in India and a business consultant in England. And there’s also a woodworker in America that is experimenting with it… and then there’s me.
A Pricing Approach to Raise Your Consciousness
I’ve decided to try something that might sound a bit crazy. I’m going to let my customers set my prices. My Price is...
Get Paid Your Value, Not Your Price

Money is one of the greatest stories ever told. The epic theme? Money is scarse.
Funny how there always seems to be more.
Everyone worries about getting a fair price.
For many people, the feeling of spending money is an icky one. It is not enjoyable and is fraught with negative emotion. They think of what they are losing and worry about being ripped off. They are scared that the stated price will exceed the stated value.
Most of the time we simply pay the set price, begrudgingly.






