Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.
Are You An Innerpreneur?
read more...
Personal Branding Articles
How We Got Here: Becoming a Cultural Creative
The four steps every Cultural Creative takes to find their own truth.
Marketing to Innerpreneurs & Cultural Creatives
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
How Culture and Consciousness Intertwine
When it comes to consciousness, there are really two forms that exist, absolute consciousness and relative...
How Do You Define the Achievement of Success?
A few months back I was helping to design the header graphic for a new blog that was being launched. The blog's...
Marketing vs. Advertising vs. Public Relations: An Analogy
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations?...
What Being an Innerpreneur Means to Me (And Only Me)
I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it...
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can...
Choose Your Own Character
As this new chapter, a new year, begins I'm considering the story I am writing, and whether the character I'm...
What Icarus Can Teach Us
Do you know the Greek myth of Icarus? Icarus is the son of Daedalus who dared to fly too near the sun on wings of...
The Power of Relationships
Every relationship you develop, from the most casual to the most intimate, serves to help you become more conscious....
Exploring Our Money Shadow
This is an excerpt from my upcoming book from Integral Publishers, Pay What It's Worth: You Don't Need to Set a Price...
One Thing I Think I Know About Personal Branding
There is no demand for my message.
Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.
Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.
exploring brand Me
I’m excited to announce that I’ve created something for You! exploring brand Me. It’s a fun and probing personal branding exercise supporting you in discovering and communicating the essence of You and Your Brand.
I love using this simple and effective awareness tool with my branding clients, and it occurred to me that it would be valuable as workbook for you to experience. I hope you find the exploration expanding!
made with love,
The Pirates Knew the Value of Meaningful Branding
I like to think about pirates when I think about branding.
Branding is an abstract concept and I find hard to understand or explain. So when I’m thinking about branding, I think about pirates.
As I see it, pirates are one of the oldest and most effective brands.
Just imagine that you were sailing on a big, wooden ship in the middle of some cold, lonely waterway and you saw a ship appear in the distance. As it heads towards you, you see that it flies a flag… and as it gets even closer to you, you see what’s on the flag… GULP… a skull and crossbones. Seeing this logo, you immediately form an idea of what kind of experience is in store for you, courtesy of the pirate brand.
The pirates also had a brand promise – YOU ARE F*$KED – and they consistently delivered on it, client experience after client experience.
What the Heck is Strategic Communication?
Do You Know the Difference between Marketing? vs. Advertising? vs. Branding? vs. Public Relations?
I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and/or a brand can use.
A while back I shared an analogy explaining the differences between marketing, advertising and public relations. Today, I’ve expanded on the analogy with visual comics.
Getting a Date Using Strategic Communication
What Tune Does Your Business Sing?
Think of your web presence as a radio signal. It is constantly sending out a frequency.
The frequency is determined by your online content — the words, images and feelings you express online.
And like a radio signal, people gravitate towards and listen to frequencies that they connect with. Frequencies that share their worldviews, interests, needs and desires. People tend to listen to frequencies that are similar to their own.
Before You Start Building Your Website
photo credit: Brittany Linder
If you’re thinking of building a website, consider:
1. Are you sure you really want one?
A website is like a pet, you need to make sure you want one before you get one. A site needs to be taken care of, so if you don’t have time or aren’t really committed, don’t bother. You can’t build it and leave it.