Business from the inside out

Means so much

A Calling

I’ve always wanted to — and knew I needed to — WRITE a BOOK.

If I knew anything about myself, I KNEW this. And this KNOWING was so powerful that it became incredibly painful.


But I didn’t know how, so I tried to escape from IT. The pressure of IT. For a while.

With time and practice, it became not so much the WRITING that weighed, but THE (unwritten) BOOK itself. As did my resistance to ALL THE MEANING I had now placed on IT.

Nothing meant more than creating THE BOOK I always dreamed of, and so under this heavy weight IT sat stagnant.

IT meant too much to move, the fear of not getting IT right or not getting THERE at all hovered. The seriousness of the endeavour weighed. I NEEDED to do this.


Five year ago I started writing THE BOOK I dreamed of creating, and today I am ready to share it with you.

It’s taken lots of work on myself, and spending the last year writing the start of a fiction series, to reach THIS place where I am ready, willing, and able to write and share my BOOK that meant so much.

I can now see and trust that this BOOK that means so much, is one of many inside me. I now know I am able to do IT.

And IT doesn’t mean as much as I made it out to. And yet IT means so much more.

I feel ready now to step fully into who I am. To feel FREE to collect and share my words and thoughts with you. And to KNOW it means something when I do, but this meaning isn’t there to scare me, only motivate.

A Heroic Journey

And so, with no further ado, I am proud to share with you my first book, Pay What It’s Worth: Building Your Sustainable System for Not Setting Prices.

May it take you on an adventure the way it has taken me.

Tara Joyce

Written by Tara Joyce

In 2008, I started this blog as I began working for myself. It is a reflection of my innerpreneurial journey, growing myself to grow my business. ABOUT ME

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The Thing That Means SO MUCH

By Tara Joyce Time to Read: 1 min