Business from the inside out


Sometimes, I wonder why I do what I do.

Why do I love what I love? Why do I choose to spend my time in the way that I do?

Most of the time, I’m not asking myself these questions. Most of the time, I’m just doing my thing. But sometimes, I wonder why I do what I do, and sometimes, I get an unexpected answers to that question.

Yesterday was one of those days. I found a note I had written 2009’ish — it was about the point of this blog, and why I spend my time and energy authoring it. It outlined what this space means to me, and why its existence matters. To me, and to you. And I needed that, I needed the reminder of why I do what I do.

Because sometimes I forget, and sometimes I take it for granted. And I don’t want to do that so much anymore. I want to feel my purpose more. So, I’m going to share what I wrote — what I found — so you know why I’m here, and I know it too. I’m considering it a permanent record of purpose.

The goal of my work is:

To be inspiring an evolution in business values by expressing my beliefs about life, in my work.

The intention of this blog is:

Rise of the Innerpreneur provides ideas and strategies for business owners who question conventional business ideals and who are choosing to practice a new kind of economics, one based upon using their creativity and skills for the greater good — for one’s own Self, for society and for the planet.

The blog generates awareness that a more mindful form of entrepreneurship exists, and provides support and connections to this growing number of business people who are inspiring an evolution in business values by expressing their beliefs about life, in their work. I integrate such concepts as design thinking, spirituality, meaningful capitalism, and authentic marketing to illustrate that career success is defined by the individual, and that sustainable business growth depends on honest self-development and an awareness of how you uniquely add value to the world.

You really matter to me. Thank you for reading and for evolving with me.

I love you,


photo credit: Seth Sawyers

Tara Joyce

Written by Tara Joyce

In 2008, I started this blog as I began working for myself. It is a reflection of my innerpreneurial journey, growing myself to grow my business. ABOUT ME

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