Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.
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Pay What It's Worth Pricing Articles
How We Got Here: Becoming a Cultural Creative
The four steps every Cultural Creative takes to find their own truth.
Marketing to Innerpreneurs & Cultural Creatives
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
How Culture and Consciousness Intertwine
When it comes to consciousness, there are really two forms that exist, absolute consciousness and relative...
How Do You Define the Achievement of Success?
A few months back I was helping to design the header graphic for a new blog that was being launched. The blog's...
Marketing vs. Advertising vs. Public Relations: An Analogy
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations?...
What Being an Innerpreneur Means to Me (And Only Me)
I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it...
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can...
Choose Your Own Character
As this new chapter, a new year, begins I'm considering the story I am writing, and whether the character I'm...
What Icarus Can Teach Us
Do you know the Greek myth of Icarus? Icarus is the son of Daedalus who dared to fly too near the sun on wings of...
The Power of Relationships
Every relationship you develop, from the most casual to the most intimate, serves to help you become more conscious....
Exploring Our Money Shadow
This is an excerpt from my upcoming book from Integral Publishers, Pay What It's Worth: You Don't Need to Set a Price...
Building Blocks on My PWIW Path
I was all set to release my first book on Pay What It's Worth pricing last week, a book I've been writing in one form...
Some Customers: Reflections on Pay What It’s Worth Pricing
Some customers pay less; some customers pay more. Some customers pay less and buy more; while some customers pay more...
The Art of the Ask
Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It's Worth Collections of words....
Playing With Plenty
It's taken me a while to see it. And how it limits me. I've always wanted exactly what I need. Nothing more. I didn't...
Discovering the Meaning of Pay What It’s Worth Pricing
An Exciting Concept I learned about the concept of Pay What It's Worth pricing as a result of an email from a reader,...
Takers Gonna Take
It’s really lovely to know that through giving freely, I can inspire someone to be more giving.
Sometimes though, I encounter a person who consciously (or unconsciously) feels free to consistently take more than they give.
I need to watch my balance with them. For as much as I love to give, and to encourage it, I don’t enjoy feeling used.
With this kind of person, I need to check in with my giving self, and be honest about who they are and what they want from me.
Is Pay What It’s Worth Pricing For Me?
Explore PWIW and your intentions around creating wealth
I’ve created a new tool that I am excited to share with you. Welcome to the world, Is Pay What It’s Worth Pricing For Me?: an exploratory checklist! I felt motivated to create this checklist to support you in answering the question, is Pay What It’s Worth (PWIW) pricing right for me and my business?
I understand that it’s a scary concept — to allow your customers to determine how they value your work. It feels like a really BIG risk.
An Experiment in Selling Products Online using Pay What It’s Worth Pricing
I’m curious about selling products online using PWIW and how it can work best. So, about six months ago I turned some communication tools I’d created over the years into products and began selling them in my store using PWIW.
Using PWIW for an Online Store
For my experiment, I wanted to figure out a strong way of selling a product online using PWIW. My first task (I felt) was to find software to help me with the buying and selling of my products. I needed a shopping cart tool to enable the sales transaction and to provide the product to buyers after sale. After doing research I decided upon using e-junkie. I have been happy with this decision.
The second decision I needed to make was how I was going to employ the e-junkie shopping cart with PWIW pricing. As with most online shopping carts, while it allows the customer to set the price of the item (often called a donation), it also requires the seller to set a suggested price.
Suggested Prices Signify Something
One of those things they can signify is what I think the thing I’m selling is worth. And for this experiment, that’s not what I wanted to do. I wanted you alone to decide what the product is worth to you.
But this was not, and is not, an option currently with online shopping carts — to set NO suggested price — so I needed to set the suggested price at something.
Seller’s Choice: Why Would I Use Pay-What-It’s-Worth-Pricing?
As a business owner, here are some reasons why you might employ Pay-What-It’s Worth pricing:
1. It reduces transaction-related costs
- reduces the cost incurred from finding info on your customers willingness to pay
- removes the cost of promotional pricing initiatives
- reduces the cost of sales
- removes the cost of setting prices